Freelance Web Designer Singapore

Hi there! I am Subraa, freelance web designer and developer near you. I specialise in Web Design, Logo Design, eCommerce Web Design, Graphic Design, SEO/SMM.

Freelance Web Designer - Subraa

A professional look for your brand always wins. As a professional freelance web designer in Singapore I have helped many businesses create an online presence and with my proven strategies in SEO have helped them rank in the first page of Google.

Based in Singapore it is easy for me to understand the business needs and customer requirements to design a website that converts. I also offer website maintenance service at a more affordable cost, you can choose between hourly, monthly.

Be it my Website Design or Graphic Design I believe in minimalist approach. Designs are always based on target audience and it has helped me to create a freelance website design and development portfolio across domains and sectors.

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Awards & Recognition

Subraa - Best in Singapore Award for Freelance Web Designer in Singapore

Subraa - Singapore's Finest Services Award for Freelance Web Designer Singapore

Subraa - Best Web Designer in Singapore Award

Web Designer near you

Working for

I have worked on various amazing projects in a team or as a freelancer. These companies trusted in my expertise.

I enjoyed every single working experience and I like to continue taking on new projects. Check out my previous projects or contact me to invite me for a next assignment.

Key Web Design Services

Take control of the web with professional web design services in Singapore

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Responsive Website Design

Web Design adds value to your business. Websites adapting to devices rank top in Google. As a freelance web designer in Singapore, I have ample experience in mobile friendly web design and web development. Responsive websites provide an optimal experience while going through your website or products in mobile.

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WordPress CMS Website Design

User experience combined with creative web design drives leads. As a freelance WordPress developer in Singapore, I have experience developing CMS websites in WordPress for businesses of all sizes and all my web design services for clients are within their budget and timeline. Few of my WordPress development services includes blog development, blog integration, website design, WordPress theme customization.

View Freelance WordPress developer in Singapore portfolio

Freelance Web Designer in Singapore-Service Background

Freelance Singapore

The perfect Web Strategies for your Business

Branding combined with design and development of best user experience and digital marketing, all in one go.

Freelancer WordPress Designer in Singapore Web Design Icon


  • WordPress Website Design
  • Static Web Design
  • Website Redesign
  • Website Revamp
  • Web Development
  • Corporate Website Revamps
  • WordPress CMS Website Design
  • Responsive Website Design
  • User Experience Design
  • Web Design
  • eCommerce Website Design

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Freelance Graphic Design Services in Singapore - Subraa


  • Logo Design
  • Newsletter Design
  • Name card Design
  • Corporate PowerPoint Design
  • Company Logo Design
  • EDM Design (Newsletter)
  • Creative Name Card Design
  • Brochure Design
  • Flyer Design
  • Poster Design
  • Post Card Design

Hire Me Now Hire Subraa, Freelance Web Designer in Singapore

SEO and Digital Marketing Agency in Singapore


  • Google Ads
  • Search Engine Optimisation
  • Search Engine Marketing
  • Social Media Marketing
  • Google My Business Page Creation
  • Google My Business Page Optimization
  • Copy writing
  • Social Media Ads Design
  • Facebook Post Design
  • Instagram Post Design

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Solutions with good ROI

Creating a website just isn’t sufficient as every business has a website built. Investing in SEO, SMM, SEM has never failed. When you are on the top page of Google your customers notice your business. Majority of customers don’t go beyond the second page and if you are not in the first page you are losing business.

A good understanding of the market is important for any Digital Marketing agency and I have proven strategies that help businesses build online marketing campaigns with greater ROI. Setting up a campaign is not sufficient, you need to have a functional website, a good logo to identify your business.

Create a Successful Online Presence Now. Get a Free Quote

Freelance Web Designer in Singapore-Web Design ROI

Hundreds of Happy Clients

Web Design Services in Singapore without any compromise in quality. As a professional Freelance Web Designer and Graphic Designer I have served a large number of renowned clients. Building a search engine friendly website along with the SEO services to rank in top of Google is the success behind my web design services.


Subraa - Best in Singapore Award for Freelance Web Designer in Singapore

Subraa - Singapore's Finest Services Award for Freelance Web Designer SingaporeSubraa - Best Web Designer in Singapore Award

Web Designer in Singapore

Latest Article

Experienced Website Design Freelancer, based in Singapore, I always try to keep my knowledge up to date with the latest trends in the web design & development industry.

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08 Jul 2021

Website Design, Poster Design, Flyer Design or any creative design needs images or illustrations to convey the message. A plain textual design may not be successful all the time. Your freelance web designer Singapore must have advised you on the importance of images in the website. Not just images, quality images are a must. Not … Continue reading “What are Royalty free Stock Images – A Beginners Guide to Stock Images”

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02 Feb 2021

Successfully you have hired a freelance web designer Singapore for your website design and development. Your website designer has requested a few answers from you for a set of questions, normally known as a website design questionnaire. As a business person you only know that you need a website which could help you bring in … Continue reading “The Ultimate Guide to Website Design Questionnaire”

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26 Jul 2020

Understanding the basics of color and the influence it has on people is important for any freelance web designer Singapore or logo designer in Singapore. Brands built over understanding colors wins, colors may help to boost your brand or it can also cause a negative impact on your brand. Colors do not have a consistent … Continue reading “Understanding Color Theory – Why Designers should care”

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Website Design, Poster Design, Flyer Design or any creative design needs images or illustrations to convey the message. A plain textual design may not be successful all the time. Your freelance web designer Singapore must have advised you on the importance of images in the website. Not just images, quality images are a must. Not all business owners are willing to spend money on photoshoots, there are many cheaper options available over the internet and based on the budget we can choose the websites from where we can download the Royalty free stock images.

What are Royalty Free Stock Images - A Guide by Subraa, Freelance Web Designer in Singapore
What are Royalty Free Stock Images – A Guide by Subraa, Freelance Web Designer in Singapore

Website Design usually involves images which helps to detail your services or what the company offers to the visitors, websites which convert uses high quality images either it may be with a photoshoot or purchasing images from any of the stock image providers websites. However, there are also many free websites which provide images for free. You may have to check the copyrights of the images before you proceed to use them on your websites.

Images speak more than content, that is the reason many successful websites. Bloggers, designers use very high quality images, travel and do the photoshoot for their websites to attract visitors.

Understanding Stock Images

When you approach a website designer in Singapore or hire a freelancer for flyer design services then the first question your freelance designer would have checked with you is whether you have high quality images to be used in the website or design. Your freelancer would have also checked with you whether Stock images can be used in the website. But what are these images and how can they be used productively by businesses and individuals alike?

Stock images are pre-existing ready-to-use images. These images have previously been created, edited and made available for licence. Prior to circulating these images on the internet, both the producers as well as the stock agencies managing them have been paid a fee. Thus gaining permission to legally use these images while the author holds onto the copyright of their work. A common type of licenced Stock Images is known as ‘Royalty free Stock Images’.

Royalty free Stock Images come with a special licence. This permits individuals and businesses to obtain a one time licence, after which they can continue to use the image as they wish to. In essence, Royalty free Stock Images are images that you pay a small fee for and use flexibly without having to worry about copyright infringement and other legal issues.
Additionally, stock images are not only restricted to photographs but come in various forms such as video clips, audio files, illustrations and more.

What are the benefits of using Royalty free stock images?

The main perks of using Royalty free Stock images is that they are a cost savvy, yet quick and easy method to using quality images in business projects, etcetera.

Buying and using royalty free stock images reduces costs otherwise required to hire a cameraman, models and photo editors in order to capture and edit photographs for advertising images. Hiring a team of professionals to get photographs taken is a costly and tedious process. For example, the cost of purchasing a royalty free stock photo ranges anywhere between about $1 to $10. On the other hand, the cost of hiring a group of professionals to capture and edit a picture is way more expensive compared to that. Moreover, the time taken between hiring and the production of the final product can take up to even a few weeks. Thus hiring professionals to do the work compared to using royalty free stock images would be a long winded, time consuming process. Stock images are already premade and is ready to use condition. As soon as the licence is paid for, the images can immediately be put to use. Besides, royalty free stock images are very affordable and much less cost-consuming compared to commissioning a photographer and team of professionals for a project.

What are the uses of stock images?

Stock images can be used for a multitude of purposes such as commercial, marketing and personal use. Royalty free licences on royalty free stock images allow for a broad variety of uses. While using the stock images, however, it is important to adhere to the agency’s licence and use the images according to that. For example, certain agencies only allow a modified version of their images to be used. There are separate types of uses allowed depending on the agency and it is crucial to stick to the rules in order to avoid any unnecessary legal issues. Listed below are the accepted and restricted uses for stock images.

Here are the acceptable uses for royalty free stock images:

Marketing and Advertising
– Product Packaging
– Brochures
– Catalogues
– Commercials (Television, website, magazine, newspaper etc.)

– Social Media
– Presentations
– Product designing

– Web design
– Graphic design
– Digital design

Personal use
– Art
– Posters
– Printings

Here are the restricted uses for royalty free stock images:

– Large volume distribution
Most stock image agencies limit the number of copies to around 50,000 units as wholesale distribution of stock images requires a separate type of licence known as an extended licence.

– Resale/Redistribution
Without an extended licence, stock images cannot be redistributed and used for resale purposes as it is or in the form of wallpaper, design etc.

– Sharing with other users
Only the person who purchased the licensed stock images is allowed to use the stock images and is not permitted to share them with others unless multi-seat rights are granted(this can be done by purchasing an extended licence).

– Trademark design / Logo Design
A royalty free licence does not transfer ownership of the image and thus cannot be used in any work that is legally registered under the buyer’s name.

– Endorsement of products/businesses
Stock images with people cannot be used in a manner that associates them with liking a product or a business, or even depicting them in a negative light(illegal. malicious or defamatory purposes).

Also take note that the stock image supplier, as well as the artist/photographer, must be credited when stock images are used for editorial purposes.

What are the prices for stock images and where to purchase them?
The price of stock images differs based on the licence they come with and the agencies that they are from.

Here are a few different types of licences and their price ranges:

– Royalty free licence
The price for stock images with this licence ranges anywhere between $1 to $15 as mentioned earlier. This licence is a more flexible option

– Rights Managed licence
The price for stock images with this licence ranges starting from $50 and above. Stock images with this licence are more personalised for your unique needs and pricing may change depending on your individual choice of rights included in the licence as well as the image size and resolution.

Another cheap way to purchase stock images would be to subscribe to an agency’s ‘stock photo subscription’. These subscriptions give you a greater number of images for a flat rate per subscription period. Subscribing to these plans decreases the prices of the images quite significantly and some even go as far as bringing down the price of each image to $0.30.

Interested to purchase multiple stock images?

Here are some stock image agencies that offer subscriptions:
These subscriptions would be most suitable for individuals or smaller companies looking for an inexpensive stock image subscription service.
(Keep in mind that these agencies offer royalty free stock images only)

– ShutterStock
A well-known stock image agency, ShutterStock offers stock images at prices as cheap as $0.28 per image. Signing up would also allow access to the weekly free images and other exclusive items that they have to offer.

– iStock by Getty Images
A famous stock image website offering images from as low as $45/mo for 10 images. You could also check for annual subscription and premium subscriptions in their pricing.

On a tight budget, Get stock images for free from the below websites.

Not every business owner spends on stock images, many startup businesses have tight budget constraints they may look for some possible images from free websites which could fit their needs. Royalty free images are offered by many free websites and I have listed a few of the free websites which offer high quality images.

Unsplash is famous among bloggers, designers and web designers for their high quality images. All the images are licenced and free to use. Please read the copyright terms and conditions of each images before you proceed to use it in the design.

Pixabay is another popular website to download high quality images to be used in the websites. The website also helps to search your desired images.

Desygner offers millions of high-quality free photos that you can use commercially, which means they can be used and distributed without asking permission. Discover their extensive collection of free images from Pixabay, Unsplash, Photodexia, and Google, all in one platform.

Pexels offers images, videos from the creators, images and videos are free to use, please check on the licence of each image to use appropriately.

All in all, using stock photos is a cheap, efficient way to enhance your commercial and personal projects. I hope this guide has helped you find effective solutions to enhancing the visual appeal of your projects by using royalty free stock images! As a freelance web developer in Singapore, I would suggest conducting a photoshoot of your products if you have no budget constraints, however, if you are a business based on services then you may opt to purchase the stock images from any of the websites.

Successfully you have hired a freelance web designer Singapore for your website design and development. Your website designer has requested a few answers from you for a set of questions, normally known as a website design questionnaire. As a business person you only know that you need a website which could help you bring in leads but not sure of how to answer the questions your web designer is requesting for. Not many freelancers are ready to help you with a step by step process or guide you through the technical aspects of a website. Few of the website designers are not even ready to heed ears to your requirements and just pass their questionnaires to you to fill. This article will help you in detailing the key factors you need to know as a website owner before approaching a freelance web designer in Singapore.


Website Design Questionnaire - A Freelance Web Designer Guide
Website Design Questionnaire – A Freelance Web Designer Guide

What is a Website Design Questionnaire?

You are a business owner and you want to hire a freelance web designer or a web design agency in Singapore. You have approached your web designer with a requirement of developing your website but you are not sure what are the inputs you need to provide to your web designer. Likewise, as a freelance web designer you are being approached by a client for a web design project, a professional freelancer before accepting the project will first analyse the requirements, brainstorm the website requirements with the client and provide the best solution and costing. To make this process simple web designers have a set of questions to be answered by the client. This set of questions also called web design questionnaires are given to clients for their input is important. This questionnaire will help your freelance web designer to understand your requirements as well as for the clients to know what they will have as an output of their web design and their business requirements. This questionnaire is either in pdf or word document or some has online forms to be filled.

Why should you use a Website Design Questionnaire?

Your client has approached you for a website design project and you want to be on the same page as your clients, some of your clients or as a web designer you might feel this is unnecessary as you have all the information when you discuss. What if during the course of the project you have missed some of the key information and nearing completion of the website, this creates unnecessary confusion in the project delivery and leads to an unhealthy relationship with your client. Inorder to avoid this sort of miscommunication you need to be on same page as the client, this questionnaire is also a documentation of the requirements of your project. 

Some of the website design questionnaires also help to gather information like final deliverable, scope of the project, budget of the project etc. however gathering the necessary information is essential rather than extending the questionnaire with too many questions. This website design questionnaire comes in picture to document all the requirements of the project.

Web Design Questionnaire - Get Started, Subraa Freelance Web Designer Singapore
Web Design Questionnaire – Get Started, Subraa Freelance Web Designer Singapore

Looking for a website design questionnaire to download. You can download here


Essential Web Design Questions

So what are the questions should you ask your clients or as a client what are the inputs you should provide your website designer. Let’s go through each of the questions that should be asked before starting a project and the answers the client should give for the web design questions.

1. Please tell me about your company

Every web design project starts with an understanding of the business background, when you understand the business domain clearly then you can analyse the target audience more. The general information which your web designer or your Freelance WordPress Designer requires are the following.

  • Business Name
  •  Business Domain
  •  Target Audience ( Websites are intended for generating leads, it is important to learn about your target audience, for eg. if you are into fashion industry are you targeting kids or ladies or men or is it for all)
  •  What does your company do ( A general information about your services or product ranges if any will help to understand more about your company)

2. Approximate number of pages for the website

This information is essential for your web designer to estimate the working hours or to be more precise calculate the timeline of the project and also some of the web designers will have this number of pages to estimate the cost for the project.

3. Do you currently have a website? Please provide the URL.

If  you are hiring a freelance web designer for redesigning your website or a complete revamp of your website then it is necessary to provide the existing website url for the analysis. This information will help your freelancer to learn about why your old website didn’t help to satisfy your requirements.

4. Do you have the site map or list of pages/tabs ready?

Sitemap is nothing but the list of pages that you want in your website. If you are unsure of what are the pages your website should likely have then you can discuss with your freelance web designer to come up with the list of pages based on your business domain. I have listed below the common pages which every informational website should have irrespective of the domain.

List of Pages for a Informational Websites

  • Home Page
  • About Us Page
  • Service Page
  • Gallery/Portfolio Page
  • Contact Us Page
  • FAQ Page
  • Terms and Conditions Page
  • Privacy Policy Page
  • News Page
  • Blog Page

You can choose from the above list of pages based on your preference. If you are going to develop an eCommerce Website Design for your products with an online shopping cart then the list of pages would vary. I have also provided below the list of pages an eCommerce Website should have and also some of the special pages based on some business domains.

  • Products Page
  • Shipping Page
  • Add to Cart Page
  • Cart Details Page
  • Product Detail Page
  • Book an Appointment Page
  • Schedule Page
  • Login Page
  • Sign Up Page

Above are the most commonly used pages for a website design, however if there are any special requirements then you would have those specific pages which you can identify with the help of your web designer.

Website Navigation Menu Design - Subraa, Freelance Web Designer Singapore
Website Navigation Menu Design – Subraa, Freelance Web Designer Singapore

5. Name 3 things that are most important about the design of your new website.

This question helps to understand the design preferences of your client and also the purpose of this website. This question will help you understand why the client wants to build the new website and what are the most important things he wants to create with this website. If the client wants to create brand awareness and create contact information in the website, contact forms, modern sleek look, minimal graphics.

 6. Name 3 things that are least important in the design of your new website.

Some clients need an online website to showcase their business, such clients do not post more frequently and in such scenarios Newsletter subscription, gathering visitor information, few clients do not prefer to have much images on the website, infographic style images, too much animations etc.

7. Do you have any color preferences; existing brand colors, and/or colors you wish to include?

It is good to stick to your brand colors, however if your brand colors are too soft, it is good to introduce a complementary color which helps to distinguish the Call to Action buttons and key information to the clients. Your website should be based on the brand colors and you cannot deviate much from your original colors. If you have too many colors in your logo, choosing a primary color is important. Your web designer would help you with the best choice of colors from your logo during the design phase.

8. Colors you do not wish to include in your website.

Although this question is not required when you stick to your brand colors, some of the business owners would like to stick to some primary colors and do not wish to include some complimentary colors and have some color choice.

9. What are some existing websites that appeal to you? Provide links if possible.

This question helps to understand the clients design preferences, you can know what are the features that look appealing in the website url they give. For example I have provided some of the websites below as an example for clients to understand how to answer these questions

Web Design Features - Subraa, Freelance Web Designer in Singapore
Website Design Features – Subraa, Freelance Web Designer in Singapore

10. What are some existing websites that don’t appeal to you? Provide links if possible.

Some of the websites will be old fashioned, for example your competitor might have a website which has a boxed layout, however you prefer the websites to be spread out edge to edge. You may feel some websites are too crowded with animations or no clear visibility to content. A poor user interface and usage of fonts or an old fashioned style. This question helps your web designer to avoid the layouts which you feel are not comfortable to have in the new website design.

11. Will this be an e-commerce website? Will you be selling any products or taking payments on your website?

This information is vital to plan the website layout. Also your web designer will use this information to provide you the web design quote. If you are going to accept payments via a website then you need to discuss the best payment methods that are available in your country. Some payment methods have processing charges which are not suitable for a small ecommerce website, your freelance web designer will advise on these payment methods.

12. Is your logo and images ready?

As a web designer it is important to check whether your client has a proper logo to be used in the website. Logo design is the first step to be made for a digital presence. If you are not ready with a logo then it is must to get started with the logo identity before doing the website design. Your website colors are based on your brand identity. Hire a professional logo designer in Singapore for your logo or you can also go for one stop solution provider for your digital needs.

Apart from logo design your website must also have good quality relevant images. If you are not a product based business then you can opt for royalty free stock images to be used in the website based on the services. These images should be relevant to your website and not just some images based on your liking. If you do not wish to use the royalty free stock images then you can opt for a photo shoot. Some of the freelance web designers provide these royalty free images as a complimentary package with the website design, few of the web designers prefer to provide it at an additional cost as their web design prices are already cheap. If you do not wish to spend money on stock images then you can go for free images available from some of the free websites which are marked as licensed to reuse with or without arbitration. 

13. Do you have all write-ups that you would like to be included in your website or do you need any content writing support?

Website Content is the king for any search engines as well as pulling in customers. As a business owner you need to make sure the writeups are ready and are relevant based on the sitemap which you have provided to your freelance web designer. Quality and unique contents are important for your website to be listed in search engines. If you have the writeups ready, provide a soft copy to your web designer. Make sure to provide it in pdf format so your web designer can copy. A scanned writeup is difficult for your web designer to copy the content and there could be mistakes while typing the copy and most web designers do not have time to type your contents.

If you are not ready with your content, speak to your freelance web designer for SEO content writing support, before you do so let them know more about you, why you started this business, what are the services you provide, what is the speciality of your business, how do you differ from your competitors. These information are important for your content writers to write quality content for your website.

14. Do you already have a domain and host setup for your new website? If so, do you have the FTP and host login information accessible? or Would you like to purchase from me?

To explain in simple terms a domain is the website address, when you want a website for your business then you need to have the url for the website, for example is the url for google, it is also called the domain name. If you already have a domain purchased from hosting service providers then you need to pass the credentials to your freelance web designer or provide the necessary information he requests for your domain. 

Hosting is the space where you will upload your website files. Domain and hosting are 2 different and they both are required for your website to go live. Freelance web designers in Singapore like Subraa provide free hosting and free (.com) domain for 1 year if you sign up for the website design services. 

If your freelance web designer doesn’t give free hosting and domain, then you need to check with the web designer for the prices and then you can subscribe. But make sure to get the credentials once they do.

15. Do you require any search engine optimization (SEO) help?Note: Add On service

There are many businesses popping up every moment so do the website design and development for every business. When you have a website designed you will have a digital presence but do you know it is important to get recognised by the clients and to be recognised you need to be in the top pages of Google. SEO is not an overnight process and do not expect things to happen in a moment or as soon as your website goes live. Reaching to the top pages of Google organically is not a guaranteed aspect, even by top digital marketing agencies. When you optimise your website gradually to the Google features then you get recognised and rank organically.

SEO (Search Engine Optimization) is not included during the website design quote by many freelancers as it is recurring on a monthly basis. Subraa, has proven strategies for ranking the businesses on top pages of Google. With very affordable packages you can rank your website on Google.

SEO Services Singapore - Subraa, Digital Marketing Singapore
SEO Services Singapore – Subraa, Digital Marketing Singapore

16. Do you have a horizontal or left-side vertical preference for the main  navigation?

Top horizontal menu bar or the vertical menu bar, which is your preference for the navigation bar. Freelance web designers start working on the web pages with the design phase. You could suggest checking for an option for vertical menu and the other with horizontal menu if you are unsure of which will suit you best.

 17. Would you like to link to Facebook, Instagram, Twitter, LinkedIn etc? If so, please provide the links.

Almost every business has social media pages, but it is not mandatory to have accounts in all the social media. If you would like to have social icons integration in your website you need to let the web designer know the social media platforms your business has and the account urls.

18. Do you require Blog Functionality? Note: Add on

Not every business needs a blog and many business owners are not interested to write blogs hence it is not mandatory to have it in all websites and some freelance web designers would have this functionality as Add on services, if you wish to have a blog then let your web designer know about this.

Blogs are important for your SEO agency to boost your website traffic with quality content, hence it is advisable to have a blog if you are planning for SEO.

19. Do you need help updating and maintaining your website? Note: Add on

Websites which are not maintained properly are prone to hacks. WordPress websites should be properly updated to keep the website functioning. Apart from security maintenance, general maintenance services like content update, image update etc are provided by web designers. You can go on hourly or as a package based on your requirements. Some website packages come with 3 month maintenance of the website or upto 1 year as well. Cost varies depending on the months of maintenance. If you are opting for CMS website design then you can do the content update yourself without much programming knowledge.

20. What are the features you would like to have in your website?

If you are very new to website design then this question is difficult to answer, as you are unsure of what a general website should have. For the novice users here is the list of features a website can have.

  • Newsletter
  • Blog
  • Social icon integrations
  • Live Chat
  • Multi language
  • Search
  • Image Gallery
  • Home page Carousel slider
  • Contact Forms
  • News Feeds

There are many other features for a website, speak to your web designer to know the available features for your website.


Every project needs both the client and the web designer to be on the same page and it is important to document every requirement of the client. A website design questionnaire duly filled out helps to avoid confusion during development and helps in smooth process flow. A walkthrough of this website design questionnaire with your web designer also helps. If you read through this article then you are a pro in letting your web designer know the requirements.

If you need more advice on website design and development, you could approach Subraa, freelance web designer in Singapore for a friendly consultation. Subraa helps you with the best solutions for your business at a more affordable cost. As a freelance web designer he has helped more than 600+ clients to set up their digital presence. Clients have a friendly conversation with Subraa, his soft nature and friendly support has earned him quite a number of loyal recurring clients. He doesn’t overcharge and does help without any hesitation. You can Call or WhatsApp Subraa at +65 97957890 for services related to website design, logo design, graphic design, ppt slide design or digital marketing.

Understanding the basics of color and the influence it has on people is important for any freelance web designer Singapore or logo designer in Singapore. Brands built over understanding colors wins, colors may help to boost your brand or it can also cause a negative impact on your brand. Colors do not have a consistent reaction on every person, a color which creates an impact on a certain set of people may not cause any reaction in another group of people. Color science is subjective in general.

Web Design Colors - Subraa, Freelance Web Designer Singapore
Web Design Colors – Subraa, Freelance Web Designer Singapore

Usage of colors is an art, not every designer can achieve the best results with the colors.  Humans perceive colors differently, the mix of colors and creating a different shades of contrasting colors are of designers expertise. Colors are of 3 categories, normally identified as primary colors, secondary colors and tertiary colors.

Websites are built for conversion and generating leads, likewise logos are designed for brand awareness and creating a long lasting impression among customers. When the purpose of design is to create emotional influence on visitors isn’t it necessary to pay attention to the colors which would help in targeting your potential customers. A recent study shows choosing the colors and adjusting according to the audience needs helps to increase conversion.

Color Psychology, What is it?

Color psychology, as the term suggests is the science of how colors influence humans. Colors are powerful in creating behavioural factors of how people feel or react. The topic of color psychology is too broad to be discussed as a web designer, hence let’s stop here by giving a brief definition of color psychology. There is no specific definition for a winning color, it is the mix and match of the colors that determines the output.

Web Design Color Psychology - Subraa, Freelance Web designer Singapore
Web Design Color Psychology – Subraa, Freelance Web designer Singapore

Using Colors in the right way

Colors are tricky to use, usage of colors requires much understanding and an artistic eye. Combination of colors can either create a positive impact or a negative impact on your business. What is considered as the right way of using colors. A red color usage in the organic products website or a brown or shades of green in a women cosmetics website may not be appropriate. Websites which concentrate on selling women products must focus on the colors which women feel appealing for example a shade of pink, purple works and helps to grab attention. Analyse the purpose, audience to use the colors in the right way.

Colors that helps in conversion

If you have not noticed the colors of the most popular websites which you visit often then revisit the famous social networking websites, you can find all are developed in blue. Website designs or popular networking websites which have blue themes have some influence on the visitors, that doesn’t mean only the color blue helps in conversion and it is only the preferred choice for designing your website. The colors used in the website should be an added advantage to your website and should not turn against your website motive. The psychological usage of colors and the preferences are a vast subject and we are not going in depth in this blog article.

Website Design Colors - Subraa, Freelance Web Designer Singapore
Website Design Colors – Subraa, Freelance Web Designer Singapore

Blue, Purple and Green are preferred colors for the majority of women for the websites and blue, black are preferred by men for their websites. Although orange is considered as a neutral color it is most likely not preferred for the majority of the people. Brown is also not considered as the most preferred color though a good number of websites has brown themes beautifully utilised. Web Designer in Singapore most commonly use Blue shades for the business websites, though some may vary depending upon the branding that is done by the business. Blue is one of the most professional colors preferred by a majority of men and women. Blue is the most used color for any website design. Blue color creates a professional image for your business, it creates a peaceful vibe for your business image, trust and loyalty for your customers.

What is a website color theme?

Website color themes are important for your business, the best website color themes grab user attention. So what exactly is the website color theme? When you approach a  freelance web designer to design your website, the first question your web designer asks is for a logo. When you have the logo ready then you have the branding colors ready. But does your website color theme is based on just your logo then the answer is no. Your logo design colors are the key of the website design but you don’t need to stick to just branding colors. We can introduce some neutral colors which complement the existing colors of your logo. However if you are not having a logo it is better to get your logo designed first before you start designing your website and the color themes.

Is website color theme important?

Your audience is influenced by your website’s color palettes. The color of the website impacts your visitors’ vision of your business/brand. Colors play a key role in conversion and it helps to understand how your customers browse on your website and they click on your CTA (call to action). No customers would like to spend time on a website which has colors which are not appealing or too bright for the eyes. A pleasing website always wins the heart of your audience and helps to click on the CTA. Yellow colors are associated with fun and bright colors like red is for confidence. These color schemes help to project your brand and contribute to conversion by 20%. 

Yes, website color themes are important, the famous brand colors did not come just like that and the colors behind each brand came out of practical experiences. It is interesting to know how the color of coke red came in, I have read online that in olden days the coca cola company painted their barrels in the color of red to distinguish their barrels from the barrels of alcohol during transportation. The purple color in cadbury is most appealing for chocolate lovers and is marked as a tribute to a queen. Likewise, some famous companies do not stick to colors, for example Google has multiple colors in their logo and they don’t pay much importance to the color schemes.

Web Design Offers - Subraa, Freelance Web Designer Singapore
Web Design Offers – Subraa, Freelance Web Designer Singapore

What do each Colors mean?

There has been a lot of research online on the color theory and its influence on the psychological behavior of the visitors. I have provided below the summary of some of the colors, what they represent.

Blue – Reliable, trustworthy and professional. Builds confidence in your brand.
Red – Energy, draw attention, excitement and passion
Green – Environment friendly, eco, organic 
Yellow – Fun, not too serious feel, energy, fire etc.
Orange – Energy, warmth, happiness
Purple – Creativity, luxury, authority, respect
Black – Power, stability, Elegance
White – Purity, happiness, sincerity 
Grey – Professional, sophisticated, strong


As colors influence your customers it is important to avoid too sentimental colors in your website. As said in the above, as a freelance web designer in Singapore it is important to use the colors in the right way and at the right place. But if your company already has a branding color which you feel is not associated with your business then I suggest you revisit the colors that could help reflect your business. But if the colors for your logo are chosen on purpose when you started the business, you are now not more associated with the color brands but with a restriction that you cannot change the colors now then you could introduce some neutral colors for your website or introduce some colors for your new campaigns. Usage of strategic color themes for your promotional ad designs, print materials also helps. Before you do all these changes, you must speak to a freelance web designer or a professional logo designer for understanding the colors that could complement your existing logo colors. Your logo designer or web designer helps to provide color options after testing several color schemes and would suggest the website color schemes which help to win hearts over the web. You can also read more about minimalist web design in my previous article.

Get a free quote now from Subraa, freelance web designer in Singapore who is in the web design industry for almost 12+ years and has completed 1150+ projects. With affordable web design and logo design solutions Subraa has helped setup digital presence for businesses of all sizes and sectors. Contact Subraa, Call or whatsapp now at 97957890 or [email protected]. Get your business online now with promotional offers from Subraa!!