Freelance Web Designer Singapore

Hi there! I am Subraa, freelance web designer and developer near you. I specialise in Web Design, Logo Design, eCommerce Web Design, Graphic Design, SEO/SMM.

Freelance Web Designer - Subraa

A professional look for your brand always wins. As a professional freelance web designer in Singapore I have helped many businesses create an online presence and with my proven strategies in SEO have helped them rank in the first page of Google.

Based in Singapore it is easy for me to understand the business needs and customer requirements to design a website that converts. I also offer website maintenance service at a more affordable cost, you can choose between hourly, monthly.

Be it my Website Design or Graphic Design I believe in minimalist approach. Designs are always based on target audience and it has helped me to create a freelance website design and development portfolio across domains and sectors.

Get Started

Web Designer near you

Working for

I have worked on various amazing projects in a team or as a freelancer. These companies trusted in my expertise.

I enjoyed every single working experience and I like to continue taking on new projects. Check out my previous projects or contact me to invite me for a next assignment.

Key Web Design Services

Take control of the web with professional web design services in Singapore

More Services

Responsive Website Design

Web Design adds value to your business. Websites adapting to devices rank top in Google. As a freelance web designer in Singapore, I have ample experience in mobile friendly web design and web development. Responsive websites provide an optimal experience while going through your website or products in mobile.

View web design portfolio

WordPress CMS Website Design

User experience combined with creative web design drives leads. As a freelance WordPress developer in Singapore, I have experience developing CMS websites in WordPress for businesses of all sizes and all my web design services for clients are within their budget and timeline. Few of my WordPress development services includes blog development, blog integration, website design, WordPress theme customization.

View Freelance WordPress developer in Singapore portfolio

Freelance Web Designer in Singapore-Service Background

Freelance Singapore

The perfect Web Strategies for your Business

Branding combined with design and development of best user experience and digital marketing, all in one go.

Freelancer WordPress Designer in Singapore Web Design Icon

WEBSITE DESIGN

  • WordPress Website Design
  • Static Web Design
  • Website Redesign
  • Website Revamp
  • Web Development
  • Corporate Website Revamps
  • WordPress CMS Website Design
  • Responsive Website Design
  • User Experience Design
  • Web Design
  • eCommerce Website Design

Hire Me Now Hire Subraa, Freelance Web Designer in Singapore

Freelance Graphic Design Services in Singapore - Subraa

GRAPHIC DESIGN

  • Logo Design
  • Newsletter Design
  • Name card Design
  • Corporate PowerPoint Design
  • Company Logo Design
  • EDM Design (Newsletter)
  • Creative Name Card Design
  • Brochure Design
  • Flyer Design
  • Poster Design
  • Post Card Design

Hire Me Now Hire Subraa, Freelance Web Designer in Singapore

SEO and Digital Marketing Agency in Singapore

SEO / SEM / SMM

  • Google Ads
  • Search Engine Optimisation
  • Search Engine Marketing
  • Social Media Marketing
  • Google My Business Page Creation
  • Google My Business Page Optimization
  • Copy writing
  • Social Media Ads Design
  • Facebook Post Design
  • Instagram Post Design

Hire Me Now Hire Subraa, Freelance Web Designer in Singapore

Solutions with good ROI

Creating a website just isn’t sufficient as every business has a website built. Investing in SEO, SMM, SEM has never failed. When you are on the top page of Google your customers notice your business. Majority of customers don’t go beyond the second page and if you are not in the first page you are losing business.

A good understanding of the market is important for any Digital Marketing agency and I have proven strategies that help businesses build online marketing campaigns with greater ROI. Setting up a campaign is not sufficient, you need to have a functional website, a good logo to identify your business.

Create a Successful Online Presence Now. Get a Free Quote

Freelance Web Designer in Singapore-Web Design ROI

Hundreds of Happy Clients

Web Design Services in Singapore without any compromise in quality. As a professional Freelance Web Designer and Graphic Designer I have served a large number of renowned clients. Building a search engine friendly website along with the SEO services to rank in top of Google is the success behind my web design services.

Web Designer in Singapore

Latest Article

Experienced Website Design Freelancer, based in Singapore, I always try to keep my knowledge up to date with the latest trends in the web design & development industry.

Blog Image

26 Jul 2020

Understanding the basics of color and the influence it has on people is important for any freelance web designer Singapore or logo designer in Singapore. Brands built over understanding colors wins, colors may help to boost your brand or it can also cause a negative impact on your brand. Colors do not have a consistent … Continue reading “Understanding Color Theory – Why Designers should care”

Tags: , , , ,
Blog Image

09 Jul 2020

Websites can be designed by heavy graphics, medium graphics or minimalist. When you hire a freelance web designer Singapore, your design preferences are considered before kickstarting the website layouts. When I say minimalist web design then I am referring to the Less is more design methodology. Minimalism is not just reducing the usage of graphics … Continue reading “Minimalist Web Design – A Guide To The 4 Essential Features”

Tags: , ,
Blog Image

03 Jun 2020

Good Logo Design, isn’t the term fancy enough to know more about logos and how do you design it right. Which feature in logo design is actually considered as good and how do you want your logo design singapore to convey about your business. As a business owner you might be able to detail about … Continue reading “Top 5 logo features that is essential for a good logo design”

Tags: , , ,

Understanding the basics of color and the influence it has on people is important for any freelance web designer Singapore or logo designer in Singapore. Brands built over understanding colors wins, colors may help to boost your brand or it can also cause a negative impact on your brand. Colors do not have a consistent reaction on every person, a color which creates an impact on a certain set of people may not cause any reaction in another group of people. Color science is subjective in general.

Web Design Colors - Subraa, Freelance Web Designer Singapore
Web Design Colors – Subraa, Freelance Web Designer Singapore

Usage of colors is an art, not every designer can achieve the best results with the colors.  Humans perceive colors differently, the mix of colors and creating a different shades of contrasting colors are of designers expertise. Colors are of 3 categories, normally identified as primary colors, secondary colors and tertiary colors.

Websites are built for conversion and generating leads, likewise logos are designed for brand awareness and creating a long lasting impression among customers. When the purpose of design is to create emotional influence on visitors isn’t it necessary to pay attention to the colors which would help in targeting your potential customers. A recent study shows choosing the colors and adjusting according to the audience needs helps to increase conversion.

Color Psychology, What is it?

Color psychology, as the term suggests is the science of how colors influence humans. Colors are powerful in creating behavioural factors of how people feel or react. The topic of color psychology is too broad to be discussed as a web designer, hence let’s stop here by giving a brief definition of color psychology. There is no specific definition for a winning color, it is the mix and match of the colors that determines the output.

Web Design Color Psychology - Subraa, Freelance Web designer Singapore
Web Design Color Psychology – Subraa, Freelance Web designer Singapore

Using Colors in the right way

Colors are tricky to use, usage of colors requires much understanding and an artistic eye. Combination of colors can either create a positive impact or a negative impact on your business. What is considered as the right way of using colors. A red color usage in the organic products website or a brown or shades of green in a women cosmetics website may not be appropriate. Websites which concentrate on selling women products must focus on the colors which women feel appealing for example a shade of pink, purple works and helps to grab attention. Analyse the purpose, audience to use the colors in the right way.

Colors that helps in conversion

If you have not noticed the colors of the most popular websites which you visit often then revisit the famous social networking websites, you can find all are developed in blue. Website designs or popular networking websites which have blue themes have some influence on the visitors, that doesn’t mean only the color blue helps in conversion and it is only the preferred choice for designing your website. The colors used in the website should be an added advantage to your website and should not turn against your website motive. The psychological usage of colors and the preferences are a vast subject and we are not going in depth in this blog article.

Website Design Colors - Subraa, Freelance Web Designer Singapore
Website Design Colors – Subraa, Freelance Web Designer Singapore

Blue, Purple and Green are preferred colors for the majority of women for the websites and blue, black are preferred by men for their websites. Although orange is considered as a neutral color it is most likely not preferred for the majority of the people. Brown is also not considered as the most preferred color though a good number of websites has brown themes beautifully utilised. Web Designer in Singapore most commonly use Blue shades for the business websites, though some may vary depending upon the branding that is done by the business. Blue is one of the most professional colors preferred by a majority of men and women. Blue is the most used color for any website design. Blue color creates a professional image for your business, it creates a peaceful vibe for your business image, trust and loyalty for your customers.

What is a website color theme?

Website color themes are important for your business, the best website color themes grab user attention. So what exactly is the website color theme? When you approach a  freelance web designer to design your website, the first question your web designer asks is for a logo. When you have the logo ready then you have the branding colors ready. But does your website color theme is based on just your logo then the answer is no. Your logo design colors are the key of the website design but you don’t need to stick to just branding colors. We can introduce some neutral colors which complement the existing colors of your logo. However if you are not having a logo it is better to get your logo designed first before you start designing your website and the color themes.

Is website color theme important?

Your audience is influenced by your website’s color palettes. The color of the website impacts your visitors’ vision of your business/brand. Colors play a key role in conversion and it helps to understand how your customers browse on your website and they click on your CTA (call to action). No customers would like to spend time on a website which has colors which are not appealing or too bright for the eyes. A pleasing website always wins the heart of your audience and helps to click on the CTA. Yellow colors are associated with fun and bright colors like red is for confidence. These color schemes help to project your brand and contribute to conversion by 20%. 

Yes, website color themes are important, the famous brand colors did not come just like that and the colors behind each brand came out of practical experiences. It is interesting to know how the color of coke red came in, I have read online that in olden days the coca cola company painted their barrels in the color of red to distinguish their barrels from the barrels of alcohol during transportation. The purple color in cadbury is most appealing for chocolate lovers and is marked as a tribute to a queen. Likewise, some famous companies do not stick to colors, for example Google has multiple colors in their logo and they don’t pay much importance to the color schemes.

Web Design Offers - Subraa, Freelance Web Designer Singapore
Web Design Offers – Subraa, Freelance Web Designer Singapore

What do each Colors mean?

There has been a lot of research online on the color theory and its influence on the psychological behavior of the visitors. I have provided below the summary of some of the colors, what they represent.

Blue – Reliable, trustworthy and professional. Builds confidence in your brand.
Red – Energy, draw attention, excitement and passion
Green – Environment friendly, eco, organic 
Yellow – Fun, not too serious feel, energy, fire etc.
Orange – Energy, warmth, happiness
Purple – Creativity, luxury, authority, respect
Black – Power, stability, Elegance
White – Purity, happiness, sincerity 
Grey – Professional, sophisticated, strong

Conclusion

As colors influence your customers it is important to avoid too sentimental colors in your website. As said in the above, as a freelance web designer in Singapore it is important to use the colors in the right way and at the right place. But if your company already has a branding color which you feel is not associated with your business then I suggest you revisit the colors that could help reflect your business. But if the colors for your logo are chosen on purpose when you started the business, you are now not more associated with the color brands but with a restriction that you cannot change the colors now then you could introduce some neutral colors for your website or introduce some colors for your new campaigns. Usage of strategic color themes for your promotional ad designs, print materials also helps. Before you do all these changes, you must speak to a freelance web designer or a professional logo designer for understanding the colors that could complement your existing logo colors. Your logo designer or web designer helps to provide color options after testing several color schemes and would suggest the website color schemes which help to win hearts over the web. You can also read more about minimalist web design in my previous article.

Get a free quote now from Subraa, freelance web designer in Singapore who is in the web design industry for almost 12+ years and has completed 1150+ projects. With affordable web design and logo design solutions Subraa has helped setup digital presence for businesses of all sizes and sectors. Contact Subraa, Call or whatsapp now at 97957890 or [email protected]. Get your business online now with promotional offers from Subraa!!

Websites can be designed by heavy graphics, medium graphics or minimalist. When you hire a freelance web designer Singapore, your design preferences are considered before kickstarting the website layouts. When I say minimalist web design then I am referring to the Less is more design methodology. Minimalism is not just reducing the usage of graphics and using text, it is not easier to achieve the desired output even if it looks simpler. Minimalism is everywhere and it is gaining popularity in design and will create a high wave in designs. In this article I have shared the essential features of a minimalist website design.

 

Minimalist Web Design Tips
Minimalist Web Design – Subraa, Freelance Web Designer Singapore

What is minimalist design?

Less is more, this is what minimalist design is known as and you would have heard many of the creative designers or web designers or logo designers say this. Minimalistic also refers to creating design around the content, usage of more white spaces and a limited color palette sticking to your brand. A better compatibility of the design among different screen sizes and better speedy websites are some of the advantages of minimalist website design. In other words, you convey the message directly to your users without too many elements that are distracting the visualisation.

What are the benefits of minimalist web design?

Good designs with focus on key points in the website are achieved through simple web design, this doesn’t mean heavy websites are not effective. Simple website designs help in conversion.

Minimal designs help to focus on content, according to the latest Google algorithm content is king. Customers can easily focus and find the key services without much distraction.

Website loading speed is also an important factor in ranking your website in SERP. Minimalist design helps to achieve faster loading speed of the website.

Your website should work best in all screen sizes, as mobile users grow in numbers, shopping on the go or searching for services while on the move is increasing and minimalist design helps to display the key information to the best without much change in layout.

You might also like Why your business needs a logo?

Hire Freelance Web Designer Singapore
Hire Subraa-Freelance Web Designer Singapore

4 Essential Features of Minimal Web Design

A seamless user experience is created with minimalist design, following are the key essential features of creating a minimalist design which helps in conversion.

 1. Content and Space
While designing a website, take the essential features and build your design around these essential contents. Remove all unwanted elements or the elements which is distracting the key components. First segregate the content and the features, keep only the essential features in the website which are important for your audience. How do you distinguish between key content and generic content? When you are done with the write ups for the website and decide the functionality of the sections of the web page then revisit the writeups, try to figure out whether this content is essential or is it only for decoration purposes. If you are not able to know whether to keep this content or let it go then you can hire a freelance web designer in Singapore who can guide you through the process. Web Designers like Subraa start designing the website by first doing the wireframe based on the writeups. This helps to place the essential contents in the home page and move everything else in the inner pages or help to move the contents out with excess details.

“ Top page for the most relevant contents. Conversion of Visitor to prospective customer is based on the first content they see in your website”

2. Fonts / Typography
A clean and legible typography contributes more to the minimalist web design. Fonts are a more important choice that needs to be considered. Thin fonts or bold fonts doesn’t matter, you need to be creative in the usage of fonts and make sure it grabs the attention of your visitors. When in minimalist web design usage of images and animations are reduced the usage of content plays the major role in defining the hierarchy. Fonts helps to let your visitors know where they should go in your website to know the details or services. Usage of fonts should be consistent across the website and in devices. A crisp and clean font style is preferred for minimalist approach and the preferred choice of font by most of the web designers is Sans Serif fonts.

“ Font sizes determine the design of the web page, it can make your design or distract the design”

 

Web Design Tips by Freelance Web Designer
Website Design Tips-Subraa, Freelance Web Designer in Singapore

3. Choose Images
The influence of image on visitors is proven and designers try to use the images at the right place and in the right size so they could visually appeal to the customers. Minimalist web design is not just the usage of fonts and removing all the images or illustrations in the web page. Your Website Designer Singapore will help to identify the places where you can use the images. The right proportion of usage of images is allowed in minimalist web design. You create a focal point of your key services or CTA with the usage of images. Images should be of HD quality and not blurry images. Images of good quality helps to gain user attention when I say images, it should not be only for filling up the space and for decorating the web page relevant usage of images like if you have products a good photo shoot of your product in a bright background helps. If you offer services, then images related to your services help.

Web Design Tricks by Freelance Web Designer
Web Design Tips-Subraa, Freelance Web Designer in Singapore

4. Play with Colors
A background color texture for your web page can also make the difference, it is not necessarily an image that should be used in the main landing page. Colors can be used as a contrast to the background or it can be used to highlight the key functionality of the website. Experimenting with colors will only help to achieve the best results. There is no definite choice of colors in minimalism and designers achieve the greatest combinations of colors only through experiments. But make sure to use a limited number of colors in your website, highlight your elements with contrasting colors that help to gain attention and colors also help to influence the emotions of the user. A good visual presence is achieved with the contrast colors.

Website Designing Tips, Subraa Freelance Web Designer
Website Design Tips-Subraa, Freelance Web Designer Singapore

What are the challenges?

As a freelance web designer Singapore when it comes to accomplishing minimalist website design you could have faced difficulties in clearing the visual clutter as clients reach out to you to design a minimalistic web page, however overload the page with too many contents and elements, where they believe that everything is necessary to project their values. However professional web designers can help to add in more white spaces, segregate the elements based on the hierarchy and come out with a good design which clients need to understand. Too many things in a section can cause distraction and deviating from the key CTA.

Minimalism requires experience and only a web designer with good flare to design and ample experience can help to achieve the results. Many times inexperienced designers understand the concept of minimalistic design as just using white spaces and make the webpage ineffective for the usage missing all the key details and navigation systems. The hidden navigation system as a user with less knowledge in websites is difficult to figure out and hence leading to the higher bounce rate.

To summarise, highlight the key CTA with contrasting colors, usage of sharp fonts and high quality images will help to nail down the design. Minimalist design approach is a trend which has been evolving through the ages and no wonder it will continue to evolve and will have a unique significance among other websites.

Get a free quote now from Subraa, freelance web designer in Singapore who is in the web design industry for almost 12+ years and has completed 1150+ projects. With affordable web design and logo design solutions Subraa has helped setup digital presence for businesses of all sizes and sectors. Contact Subraa, Call or whatsapp now at 97957890 or [email protected] Get your business online now with promotional offers from Subraa!!

You can now read more articles on website design in www.subraa.com

Good Logo Design, isn’t the term fancy enough to know more about logos and how do you design it right. Which feature in logo design is actually considered as good and how do you want your logo design singapore to convey about your business. As a business owner you might be able to detail about your business to your customers but do you think you can do the same for everyone over the web. This is where logo design comes into picture and a professional logo design reflecting your business helps to convey about your business to all your viewers.

Logo Design Singapore - Subraa, Logo Designer
Logo Design Singapore – Subraa, Logo Designer

When you want your business to reflect who you are and what your business does all in a simple glimpse then it is a must to hire a professional logo designer. Logo Design services in Singapore are gaining popularity and many of the business owners have started to understand the importance of logo design. Logo design is not just an image, it is a reflection of your business when it comes to building your reputation online. 

A good logo design should have the below features

  1. Simple
  2. Color
  3. Font
  4. Size
  5. Relevant

Logo Design should be simple

Logo design mainly focuses on visual components. A simple minimalistic design is the one which creates the best impression among your viewers. A simple logo design is easier to understand. A simple logo design requires a good knowledge of the business, a professional logo designer and most importantly experience in designing logos. A complex logo or too many elements in a logo is not really understandable by your customers. Logo should be simple and help to connect with your customers. Simple logo doesn’t mean 

Choosing Colors for Logo 

Colors always have an emotional influence on the viewers. Choosing of colors for the logo plays an important role, this is where your visitors will emotionally get connected to your brand. Every color has its own meaning and usage of these colors helps to make or break your brand. Understanding color psychology is a must for every logo designer. The color green exhibits peace, earthy, organic etc. red is furious. When you want to showcase a luxury feeling you could choose between gold, black and pink.

Influence via Fonts

It is not just the colors which influence visually your visitors, typography also plays a major role in projecting your business image. Typography is not just the usage of fonts, it comprises the size of the text, the style of the text whether it is bold, thin, medium or normal. The letter spacing also does influence the look of the fonts. 

Serif fonts – When you like to exhibit a professional image for your brand or an established look for your business then you can opt for Serif style fonts. A trustworthy feel is built with serif fonts.

Sans serif fonts – A casual image for your company logo can be portrayed with the Sans serif fonts. Sans serif is modern and engaging and is suitable for brands to exhibit a simple look.

Script fonts – Script fonts or the curvy fonts is useful when portraying a fancy image for your brand.

Handwritten fonts – Handwritten fonts are used when you want to exhibit a friendly look however it is not useful for professional companies.

Above all, fonts are used in the logo for clear readability of your business name. Choosing a legible font combined with the perfect color could help to nail a good design.

Size of logo

Size of the logo depends on the shape which you have chosen to represent your business. The shapes are used in different forms in the logo and it also represents different characteristics of the business. Shapes are circles, oval, curvy, triangles or rectangles. Logo designers can combine the shapes to create a new one based on the creativity. In recent years responsive logos are becoming more popular, and different mediums need different sizes. Your logo may not fit in all mediums with the same structure, it is inevitable to adjust the logo based on the need and optimise the size for the best fit. 

Responsive logo design doesn’t mean you need to have different designs for different social media platforms or the print mediums. Logo designs are responsive when it is of different sized variations with the same design. Keeping the logo design style should be consistent with the original logo.

Relevant Logo Design

Your logo design must communicate about your brand, when you think how a simple logo can help to convey the brand message, your logo designer can help you with the same. Logo designs need not just have some icons or graphics your business offers, logos should convey the value of your business or any relevant information. For example a dentist logo need not mention that he is a dentist when the logo has some details regarding the dental services. If you are opting for a simple minimalistic design, then at times it becomes impossible to portray the needed information in the design, at this time you can use tag lines to help your customers understand the nature of your business. For example, “ Web Designer + Digital Marketer” a tag line like this helps your customers understand the nature of your business services.

Determine your brand personality

Although the above five features are more important for a good logo design, as a business owner before you hire a logo designer in Singapore it is important to answer the below questions which would help you to determine the brand personality or how you like your business to be projected, answering these questions will also help you to give your logo designer a brief introduction about how you want to build your brand image.

Start answering the below questions

  1. Should your brand exhibit a playful tone or a serious tone
  2. Does your brand fall under luxurious category or is it a value for money
  3. Would you like to exhibit a modern look or a classic feel
  4. Is your brand focused on Gender.
  5. Does your brand focus on young peoples or matured peoples.

The trends in design change every year and it is important for your logo to be versatile. Memorable logos are not created or designed overnight. It requires a lot of analysis and design ideas and an experienced logo designer who has a good understanding of the latest trends and marketing needs will help to create one. You could learn more about the logo design process and how much does a logo design costs in Singapore from my previous articles. 

Hari raya promotions are on and running for logo design services. Get a FLAT 10% off on logo design packages from Subraa. Get your unique identity designed at a discounted price now!! Call or WhatsApp at +65 97957890 to grab the offer. Email to [email protected] now with your requirements.