Web Design Singapore

Why Choose Us

Work with the best website developer and logo designer, and experience a transparent and straightforward process to grow your business.

Proven Track Record - Exceptional Web and Logo Design Services

Proven Track Record

We have a history of delivering exceptional web design and logo design projects across various industries and businesses of all sizes.

Affordable Cost - Best Competitive Price in Singapore

Affordable Cost

We offer the most competitive pricing without compromising on quality. Our pricing is transparent, with no hidden costs.

Professional Expertise - 14 Years of Logo and Website Design Services in Singapore

Professional Expertise

With over 14 years of professional expertise in the industry and local market, we are committed to delivering top-quality website designs tailored to your business needs.

User Centric Designs - Excellent UI/UX Services

User-Centric Designs

We focus not only on aesthetics but also on delivering web design solutions that provide an outstanding user experience.

Bespoke Solutions - Custom Web and Logo Design Services

Bespoke Solutions

We provide custom web design solutions to every business. We work closely with clients to ensure the website reflects their specific goals.

Client Centric Approach - Excellent Client Feedback

Client-Centric Approach

We believe in open communication; the client’s input and feedback are highly considered throughout the design process.

Our Road to Success


Years in Business


Successful Projects


Happy Clients


Ideas/Concepts Derived

Freelance Web Designer Singapore

I am Subraa, a professional freelance web designer in Singapore and a web developer near you. I offer comprehensive services, including web design, logo design, WordPress website design, eCommerce web design, graphic design, and SEO/SEM.

Freelance Web Designer - Subraa

Creating a professional brand image is essential for your business’s success. As Singapore’s top freelance web designer, I have helped companies of all sizes and individuals create a strong online presence. My SEO expertise has helped clients consistently achieve top Google rankings. My approach combines aesthetic design with strategic SEO, ensuring your website looks great and performs exceptionally well.

Being based in Singapore helps me to understand the market; it is easy for me to understand the business needs and customer requirements to design a website that converts. I also offer website maintenance service at a more affordable cost; you can choose between hourly and monthly.

I firmly believe in a minimalist approach to website design and graphic design services. My designs are tailored to the target audience, allowing me to build a diverse freelance website design and development portfolio across various domains and sectors. This approach ensures that my work is aesthetically pleasing and highly functional, meeting each client’s specific needs.

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Awards & Recognition

We celebrate our numerous awards and recognitions. These honors are proof of our commitment to excellence. They inspire us to consistently strive for excellence and deliver the highest quality to our clients.

Subraa - Best in Singapore Award for Freelance Web Designer in Singapore
Subraa - Singapore's Finest Services Award for Freelance Web Designer Singapore
Subraa - Best Web Designer in Singapore Award
Top Choice Award for Logo Design and Website Design in Singapore - Subraa
Best Web Designer in Singapore - Subraa
Best Web Design Agency in Singapore - Subraa
Best Lah Web Designer in Singapore - Subraa
Subraa - Featured Freelance Web Designer and Logo Designer in Singapore
Subraa - Featured Freelance Web Designer and Web Design in Singapore

Freelance Web Designer near you

Clients we have worked with

We’ve had the privilege to work with diverse clients, from startups to industry giants. We take pride in the connections we’ve built and the successful projects we’ve delivered.

EL Development
OhmSantih Yoga
My DigitalLock
Singapore Polytechnic
Changi Airport Group
home & giving
Breadline Group
So Drama! Entertainment
Arun Ventures
Barry Callebaut
3Sixty Duty Free & More
Radin Mas
Holy Tree Sri Balasubramaniar Temple
Prostho Dental Office
RV Capital Management
HQ Lingzhi

These companies trusted our expertise, and we enjoyed every single working experience. Explore our past work or contact us to discuss your next project.

Excellent4.5 Based on 31 reviews fromChun Y.Chun Y. ★★★★★ Engaged Subraa to create my law firm website - Low Law Corporation - from scratch.Mr. Subra was patient, knowledgeable and creative throughout the process. We worked closely in the design and intricacies of the website and I was well and truly satisfied with the results. So were my friends, clients and anyone else who saw the website.A big thank you to Mr. Subra and the team. Here's wishing you all the best and to many more satisfied customers!Vaira S.Vaira S. ★★★★★ I got Subraa to do a store name design for my minimart. He gave me more than expected variations, all of amazing quality. More than happy with his dedicated work. Keep it up Subraa!shankar M.shankar M. ★★★★★ Fred Drop D.Fred Drop D. ★★★★★ Excellent company to work with, always available to answer any queries or questions we had. Prompt, punctual and very trustworthy i would highly recommend their services to anyone seeking to grow or expand their business online.CS TCS T ★★★★★ This is the first time I engaged a website and logo designer, and Subraa has set a bar that left me absolutely satisfied. The quality of his work does not need further elaboration from me, but what I must commend here is his after-sale service and support. After delivery of the deliverables, he still made himself available for me to troubleshoot issues or to help me familiarise myself with Wordpress. Superbly attentive and helpful. He is my go-to guy for subsequent work.Vijayagan C.Vijayagan C. ★★★★★ We hired Subraa for our company website design and development. A professional freelancer who helped us setup our company website within a short time. We have a long term relation of 5 years and Subraa helps us with the website maintenance, emails and our IT queries.Subraa is always reachable though it is a public holiday or after office hours. Best web designer to hire, a great value for money.Ganesh RGanesh R ★★★★★ Subbu was able to convert the complex design that we explain verbally into an acceptable and wonderful logo. This skill of him is unique and he is a very responsible person when it comes to website design and takes are of minute details.Jasmine T.Jasmine T. ★★★★★ Extraordinary professional! He is deliberate with his marketing tactics and implements with great attention to every detail.Highly recommended!Lynn CLynn C ★★★★★ Subraa is very prompt in replying to queries and also delivery of artwork. Subraa has been very professional throughout the design process. Thank you for the pleasant experience!T YT Y ★★★★★ Price is reasonable. Design quite fast. Time frame is up to my expectation. Good to try his service. 👍🏻Mov M.Mov M. ★★★★★ Best web designer to hire if you are someone who is new to digital.Subraa took time to explain me the pros and cons of the website features which I wanted and helped me to choose the right. Finally I got my website up and running even before the timeline he gave. Subraa also helped with the hosting jargons, liaised with my hosting company and fix the issues. Thanks Subraa, you are wonderful!!I would highly recommend Subraa for his professionalism and patience.john S.john S. ★★★★★ I am happy with the service from Subraa. Very professional, accommodating all my change request, which I believe no one would do free of charge.I must say well responsive and quick turn around. Will hire him again for sure.Type a messageRicky C.Ricky C. ★★★★★ Mohamed H.Mohamed H. ★★★★★ Kathiravan K.Kathiravan K. ★★★★★ Subraa provides a great service and quality result. If you are looking for affordable and reliable web design and development, I would strongly recommend him.Ana T.Ana T. ★★★★★ Thursday L.Thursday L. ★★★★★ (Oct to Nov 2020) Have never found and hired a web designer via Google before (usually use sites like Upwork and Fiverr), but I took a chance when Subraa’s site came up in the search results. I contacted Subraa on WhatsApp on a Friday evening and suggested an impromptu Zoom call, fully expecting him to say no (it’s Friday and he doesn’t know me from a bar of soap!). Was surprised when he agreed. Later I found out he had just finished a meeting, but nevertheless he was patient and thorough during the Zoom session - taking time to answer all my questions and showed me live examples of the websites he built that had the features I wanted on mine.He has a systematic and organised way of capturing customer requirements, demonstrated a real understanding of my situation, and was always responsive during the weeks between our first call and the final delivery of the job. Very happy with the results and the reasonable charges. Also very happy to have found a web designer who communicates well, is professional in conduct and has a strong work portfolio that I can reference to pick the design features I want. Have engaged him for another job.Jack S.Jack S. ★★★★★ Very prompt and efficient service. Logo that Subraa designed was impressive, at least alot more than I was hoping for. Best bang for bucks. Will definately engage in his service again.BeeBee ★★★★★ Subraa helped me to setup my blog, so professional and helpful.Liw J.Liw J. ★★★★★ G K.G K. ★★★★★ Outstanding servicejs_loader
Key Web Design Services

Take control of the web with professional web design services in Singapore

More Services

Responsive Website Design

Web Design adds value to your business. Websites adapting to devices rank top in Google. As a freelance web designer in Singapore, I have ample experience in mobile friendly web design and web development. Responsive websites provide an optimal experience while going through your website or products in mobile.

View web design portfolio

Static Web Design

Static web design is ideal for small websites or for businesses with limited content updates. You can now hire your freelance web designer in Singapore for static web design, which offers simplicity and faster loading times. Static web design provides a clear and efficient solution for businesses and individuals seeking an essential online presence. Web designers use HTML and CSS to create visually appealing layouts, and you require basic programming knowledge to edit the content in static websites.

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WordPress CMS Website Design

User experience combined with creative web design drives leads. As a freelance WordPress developer in Singapore, I have experience developing CMS websites in WordPress for businesses of all sizes, and all my web design services for clients are within their budget and timeline. A few of my WordPress development services include blog development, blog integration, website design, and WordPress theme customization. WordPress is the most preferred CMS, allowing easy content management with no technical expertise.

View Freelance WordPress developer in Singapore portfolio

eCommerce Web Design

eCommerce web designs tailored to your online businesses are now made affordable. eCommerce web design in Singapore focuses on minimal design, showcasing products effectively, clear call to action and a user-friendly interface. eCommerce web designs should drive conversions and increase sales in the online marketplace. eCommerce web design combined with SEO wins. eCommerce web design must-have features like inventory management, order management and secure payment gateway.

View eCommerce web design portfolio in Singapore.

Freelance Web Designer in Singapore-Service Background

Freelance Singapore

Your Business deserves the best design services

We have helped businesses venture, grow and boost with our custom website design, logo design and SEO/SMM services.

Freelancer WordPress Designer in Singapore Web Design Icon


  • WordPress Website Design
  • Static Web Design
  • Web Design Singapore
  • Website Redesign
  • Website Revamp
  • Web Development
  • Corporate Website Revamps
  • WordPress CMS Website Design
  • Responsive Website Design
  • User Experience Design
  • Web Design
  • eCommerce Website Design

Hire Me Now Hire Subraa, Freelance Web Designer in Singapore

Freelance Graphic Design Services in Singapore - Subraa


  • Logo Design
  • Newsletter Design
  • Name card Design
  • Corporate PowerPoint Design
  • Company Logo Design
  • EDM Design (Newsletter)
  • Creative Name Card Design
  • Brochure Design
  • Flyer Design
  • Poster Design
  • Post Card Design

Hire Me Now Hire Subraa, Freelance Web Designer in Singapore

SEO and Digital Marketing Agency in Singapore


  • Google Ads
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing
  • Social Media Marketing
  • Google My Business Page Creation
  • Google My Business Page Optimization
  • Copy writing
  • Social Media Ads Design
  • Facebook Post Design
  • Instagram Post Design

Hire Me Now Hire Subraa, Freelance Web Designer in Singapore

Freelance Web Designer Singapore

Understanding the importance and process of Website Design in Singapore

We know the importance of crafting an engaging and professional website that helps leave a strong first impression on your visitors. As a freelance web designer in Singapore, we ensure optimal user experience which positively impacts your online success.

Why Web Design

  • Website design creates the first positive impression
  • A well-designed website keeps visitors engaged
  • Web Design instills trust and credibility
  • Responsive web design expands your reach
  • Website Navigation makes it easy to find information
  • Optimising website loading speed improves user experience
  • Web design strengthens your brand identity
  • Web design helps boost search engine visibility
  • Website layouts enhance content presentation
  • Effective web design leads to higher conversion

Web Design Process

  • Gather requirements, know the preferences
  • Project planning to define goals, scope and target audience
  • Research on industry trends, competitors
  • Wireframe the web page layouts
  • Design each web page mockup, including color and fonts
  • Website content creation and content placement
  • Gather client input and make necessary revisions
  • Convert web page mockups into a functional website
  • Test the website functionality, performance
  • Host the website in a live server for the public

Web Designer Singapore

What are the benefits of hiring a freelance web designer in Singapore?

Benefits of hiring a freelance web designer in Singapore provide cost-effective, customized services based on your business requirements. Their local knowledge, flexibility, and innovative skills elevate and strengthen your digital presence among your competitors.



Freelance web designers in Singapore have lower overhead costs, allowing us to offer competitive rates compared to website design agencies.



Freelance web designer Singapore can adapt to your project schedule and specific project needs.


Personalized Attention

Working with a freelance web designer gives you the unique opportunity to work one-on-one, ensuring a customized, tailored approach perfectly aligning with your vision and goals.

Local Insight

Local Insight

Freelance Web designer in Singapore understands the local market and audience preferences, an added advantage that ensures your website design is perfectly tailored to your target audience.

Quick Turnaround

Quick Turnaround

Freelance web designers can often prioritize your project for a faster turnaround. Their adaptable schedules enable speedier delivery times for your web design needs.

Creative Freedom

Creative Freedom

Freelance web designers suggest fresh, creative ideas and out-of-the-box thinking to promote your online presence.

Website Design Singapore

How to hire the top freelance web designer in Singapore

Hiring the best freelance web designer in Singapore is just a click away. Ready to transform your vision into reality? Get professional web design services to enhance your online presence. Let’s get started!

  • Connect with UsPlease fill out our enquiry form or start a live chat to get started on your project.

  • Discuss with Industry expertSubraa will work with you to understand your project requirements, website design needs, graphic design requirements and will provide the best solution.

  • Get StartedWork with Subraa, the best freelance web designer and top logo designer in Singapore, for your project. Enjoy transparent communication throughout the process, ensuring your vision is realized effectively.

Solutions with good ROI

Creating a website just isn’t sufficient as every business has a website built. Investing in SEO, SMM, SEM has never failed. When you are on the top page of Google your customers notice your business. Majority of customers don’t go beyond the second page and if you are not in the first page you are losing business.

A good understanding of the market is important for any Digital Marketing agency and I have proven strategies that help businesses build online marketing campaigns with greater ROI. Setting up a campaign is not sufficient, you need to have a functional website, a good logo to identify your business.

Create a Successful Online Presence Now. Get a Free Quote

Freelance Web Designer in Singapore-Web Design ROI
Freelance Web Designer in Singapore-Web Design ROI

Key features of successful Website Design Singapore

When it comes to designing a successful website that converts, the key features are usability, accessibility, and aesthetics. It’s vital to ensure that your website’s content is optimized for desktop and mobile platforms to maximize visibility and audience reach. Utilizing simple navigation that is easy to locate helps make websites more user-friendly.

The websites designed by Subraa are optimized based on search engine guidelines and the designs are not for search engines but for the audience; we try to communicate the message effectively to the visitors. Additionally, visuals such as photographs, illustrations, or videos can give your website a creative edge over competitors. Lastly, make sure you create compelling content with relevant keywords that will help improve search engine optimization.

Create a Successful Online Presence Now. Get a Free Quote

Valued and Trusted by Business Owners Globally

Web Design Services in Singapore without any compromise in quality. As a professional Freelance Web Designer and Graphic Designer I have served a large number of renowned clients. Building a search engine friendly website along with the SEO services to rank in top of Google is the success behind my web design services.


Subraa - Best in Singapore Award for Freelance Web Designer in Singapore
Subraa - Singapore's Finest Services Award for Freelance Web Designer Singapore
Subraa - Best Web Designer in Singapore Award
Top Choice Award for Logo Design and Website Design in Singapore - Subraa
Best Web Designer in Singapore - Subraa
Best Web Design Agency in Singapore - Subraa
Best Lah Web Designer in Singapore - Subraa
Subraa - Featured Freelance Web Designer and Logo Designer in Singapore
Subraa - Featured Freelance Web Designer and Web Design in Singapore


Explore our FAQ for insights on website design in Singapore. We’ve answered the most common questions to provide the information you need to make an informed decision.

There are different types of web design, each with its own features and usability. A few common types of website design are Responsive web design, Flat Design, Minimalist Design, WordPress CMS web design, Static informational web design, and eCommerce website design.

The cost of hiring a freelance web designer varies depending on the experience and skill level of the designer. You can hire professional freelance web designers at an hourly rate or on a project basis. Call Subraa now to discuss more about your project requirements.

We consider several key aspects when creating a website as a freelance web designer. We have listed the below 5 important aspects.
Purpose and target of the audience, user experience design, Responsive design, content strategy, website speed performance and optimisation.

Yes, you must buy hosting and a domain to host your website. Hosting is the service that provides storage space and server resources for your website. A domain is the address of your website over the web and it is unique, your visitors will type www.domainexample.com into their browser to access your website. As a freelance web designer, we offer free domain and free hosting for 1 Year on selected website packages. Contact us to learn more.

As a freelance web designers, we generally recommend to limit the number of fonts to maintain a clean and cohesive deisgn. When you use too many fonts in your website, you create visual clutter and make your website look unprofessional. We recommend a maximum of three fonts to be used in the web design. When designing a website, we generally prefer to use different styles (regular, bold, Italic, thin) from the same font family to show the difference.

We can help you with website maintenance services. Subraa, freelance web designer Singapore, helps with general content maintenance and security maintenance services both Adhoc and on monthly or Yearly basis. Contact us to learn more about the website maintenance services.

Yes, now Subraa, freelance web designer in Singapore, helps with SEO-optimised content writing for websites which require assistance. They are human written, which is an advantage for ranking your website in SERP. Contact us to learn more about our content writing services.

Business website design in Singapore should be carefully crafted based on the target audience. A professional freelance web designer in Singapore can help redesign your business website that is visually appealing, responsive to devices, easy to manage and SEO friendly

Website design cost in Singapore varies and completely depends upon the complexity of the website, functionality, and experience of the freelance web designer. Website designs can range from a few hundered to a few thousand dollars.

A good website is what it converts; when your website is built with clear navigation, your visitors can easily find the information. Secondly, your freelance web designer will help to design the website that aligns with your brand. Responsive and mobile-friendly websites are mandatory as the usage of devices are increasing. A clear call to action to generate the desired conversions and engagements and finally the loading speed.

Responsive web design ensures that your website adapts to different screen sizes and devices, providing the best viewing and interaction experience for website users.

Improving the website’s ranking in search engines is an ongoing process, and a freelance web designer in Singapore with expertise in SEO can help with this website optimisation process and high-quality backlink creation.

Websites are subject to hacking when online, website maintenance is crucial to keep a website secure, up-to-date, and performing optimally. Regular updates, security checks, and content refreshes are essential to ensure the website’s longevity and effectiveness.


Freelance Web Designer in Singapore is someone who provides creative and professional web design services for clients, usually on a project basis. We have answered the most common queries about our services and processes. You can discover information on pricing, project timelines and more by contacting us. We’re dedicated to delivering transparent support for our valued customers.

As a freelance web designer in Singapore, we offer custom website design for all businesses which best suit your target audience and perform well in Google. Hence a minimum turnaround time of 2 weeks is required for website design. We can always work on the timings if there are any critical business needs.

When you contact Subraa, freelance web designer in Singapore we will gather the requirement and provide you with the quote, which is the net amount you pay for the listed services. There are no hidden charges in our packages.

When you hire Subraa for your website design project, we would first gather the requirements, design web pages based on the requirements, revise the designs based on the client feedback and develop to a functional website. You can contact us to learn more about our website design process.

The timeline of every website design project differs based on the specific requirement, number of pages on the website, etc. If you have a tight timeline, let us know so we can help within the timeline.

Subraa specializes in Custom WordPress website design and development, Single page website design, Static informational website design and development, Responsive Website Designs, Landing page designs, and eCommerce website designs.

Yes, we can redesign your website to be more trendy, user-friendly, efficient, and easy to navigate. We redesign the websites to best adapt for search engines as well.

Costs for website design vary; you can contact us to learn more about our affordable web design costs with your requirements.

At Subraa, we offer general content and security maintenance for your websites. You can opt for ad-hoc, monthly or yearly website maintenance plans based on your requirements.

SEO is an add-on feature and is not included with web design packages. SEO is either monthly or one-time optimisation of the website according to google guidelines. Monthly SEO is recommended if you would like to list your newly developed website organically in Google.

You can email your comments via email or you can also reach Subraa via WhatsApp. Our preferred communication is through email to track the requirements so we do not miss any.

Web Designer in Singapore

Get inspired with our Insightful Resources

Experienced Web Design Singapore Freelancer, We keep our knowledge up to date with the latest trends in the industry and share the website design tips, trends and resources in our blog articles.

The Benefits of HTTPS Over HTTP: Ensuring Secure and Trustworthy Website Design

12 Jul 2024

Online interactions influence our daily lives, and ensuring the security and privacy of our data has become more crucial than ever. Every click and keystroke exposes users to risks, so providing website users with security is vital.

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The Four Most Important Pages for a Website in 2024: A Guide for Business Owners and Freelance Web Designers in Singapore

29 Jan 2024

Hire a freelance web designer in Singapore for your next website design project with our guide to the four crucial website pages in 2024. Optimize your website success with expert insights.

Tags: , ,
The Ultimate Guide to Website Maintenance: Why Website Maintenance Is Essential for Your Online Success

21 Sep 2023

Websites that have seamless functionality and look excellent are important for any business. However, a website without maintenance is not worth it; ongoing maintenance is equally essential to developing a website. Website maintenance is necessary to blossom over time. It also guarantees that anyone interacting with your website consistently enjoys the best user experience. Website … Continue reading “The Ultimate Guide to Website Maintenance: Why Website Maintenance Is Essential for Your Online Success”

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Online interactions influence our daily lives, and ensuring the security and privacy of our data has become more crucial than ever. Every click and keystroke exposes users to risks, so providing website users with security is vital. This is where HTTPS, or Hypertext Transfer Protocol Secure, emerges as an essential element of safe and trustworthy internet browsing. By encrypting data transmitted between a user’s browser and the website they’re interacting with, HTTPS provides

  • a shield against potential cyber threats,
  • safeguarding sensitive information such as login credentials,
  • payment details, and
  • personal data.

In this article, we will explore the importance of website design, the benefits of HTTPS over its non-secure counterpart, HTTP, and why it’s essential for ensuring a secure and reliable online experience.

The Benefits of HTTPS Over HTTP
The Benefits of HTTPS Over HTTP

What is HTTP?

Understanding the essential elements required for a website design is important. One such element that powers the seamless transmission of data across the web is HTTP or Hypertext Transfer Protocol. When it comes to communication between web servers and users, there is a set of rules governing the data exchange.

How HTTP Works

When you type a website address into your browser and hit enter, your browser starts sending requests to the server hosting that website via HTTP. This request includes essential information, such as the type of request, the URL of the resource, and additional headers. The server then processes the request and responds with the requested resource, along with an HTTP status code indicating the success or failure of the request.

The Importance of HTTP in Web Development

Understanding HTTP is vital for Freelance Web Designer Singapore . It dictates how web applications are built, how data is transmitted, and how users interact with websites. By optimizing HTTP use, website developers can improve website performance, security, and user experience.

What is HTTPS?

HTTPS, or Hypertext Transfer Protocol Secure, is an extension of HTTP (Hypertext Transfer Protocol) used for secured communication over the Internet. It adds a layer of encryption to HTTP, making it more secure for transmitting sensitive information.

When you visit a website using HTTPS, the data exchanged between your browser and the website’s server is encrypted. This encryption ensures that even if someone intercepts the communication, they won’t be able to decipher the data being transmitted. In summary, HTTPS provides a secure way for website users to browse the web, protecting their privacy and sensitive information from unauthorized access.

Why HTTPS over HTTP - Explained
Why HTTPS over HTTP – Explained

How HTTPS Works

HTTPS encrypts data exchanged between a user’s browser and the website’s server, ensuring the information remains confidential and secure during transmission. Here’s a simplified overview of how HTTPS works:

  1. SSL/TLS Handshake: When a user accesses a website via HTTPS, the browser and the server initiate a secure connection using SSL/TLS protocols. The browser and server will agree on encryption methods and exchange keys during this process.
  2. Data Encryption: Once the secure connection is established, data exchanged between the browser and server is encrypted using encryption algorithms. This encryption scrambles the data into unreadable ciphertext, making it indecipherable to anyone intercepting the communication.
  3. Data Transmission: Encrypted data is transmitted between the browser and server over a secure connection. Sensitive information, such as login credentials or payment details, remains protected from hackers.
  4. Decryption at the Server: Upon receiving the encrypted data, the server uses its private key to decrypt the information and process the user’s request. This decryption process ensures the server can access and manipulate the data as needed while maintaining its confidentiality during transmission.

By encrypting data and establishing secure connections, HTTPS ensures the confidentiality and authenticity of information exchanged between users and websites.


Importance of HTTPS in Website Development

HTTPS is critical in website development, improving security, user trust, and Search Engine Optimization  (SEO).

  1. Security Enhancement: HTTPS encrypts data transmitted between a user’s browser and the website’s server, protecting sensitive information such as login credentials, payment details, and personal data from interception by malicious hackers. This encryption helps prevent data breaches and unauthorized access to user information, safeguarding website users and web design owners.
  2. User Trust: With online privacy and security concerns rising, users have become increasingly mindful of sharing sensitive information on websites that do not have HTTPS encryption. By implementing HTTPS, website owners demonstrate their commitment to protecting user privacy and fostering trust. A secure connection, indicated by the padlock icon in the browser’s address bar, reassures users that their data is safe, encouraging them to engage confidently with the website.
  3. SEO Benefits: Search engines like Google give importance to secure websites in their search results. Websites with HTTPS encryption receive a slight ranking boost compared to their non-secure counterparts. This means that implementing HTTPS can improve a website’s visibility and search engine ranking, driving more organic traffic and increasing the likelihood of attracting potential customers or users.

Why should I buy HTTPS for my website?

You should buy HTTPS for your website to enhance security and build user trust. HTTPS encrypts data exchanges between your website and visitors, safeguarding sensitive information such as login credentials, payment details, and personal data from interception by cyber criminals. This level of security fosters confidence in your website and encourages user engagement.

Moreover, HTTPS can improve your website’s search engine optimization (SEO) by boosting your ranking on search engines like Google, which prioritize secure sites. By adopting HTTPS, you protect your users’ data and improve your site’s visibility and reputation. HTTPS can be implemented in a website at any time. This process may require some adjustments to your website’s settings and code, such as updating internal links and ensuring all resources (images, scripts) are loaded securely. Once HTTPS is in place, it will encrypt the data exchanged between your website and visitors, enhancing security and trust. Although the change may temporarily dip search rankings, the long-term benefits include improved security, user trust, and SEO performance.

In conclusion, the benefits of HTTPS over HTTP are clear and impactful, making it an essential choice for any website, whether it’s a large company, a small business website design  or a freelance web designer portfolio. HTTPS enhances security by encrypting data exchanges, protecting user information from cyber threats and fostering a safe online environment. This encryption also builds trust with visitors, encouraging them to engage with your site confidently.

Furthermore, HTTPS improves your website’s search engine optimization (SEO), as search engines like Google prioritize secure sites in their rankings. Implementing HTTPS enhances your website’s performance and boosts its credibility and visibility. For more comparison visit: Difference between HTTP and HTTPS.

For Web Design Singapore developers, embracing HTTPS is a strategic move that showcases a commitment to professionalism and quality. It comforts clients that their projects are handled with the highest standards of security and privacy, which can lead to more opportunities.

Ultimately, transitioning to HTTPS is an intelligent investment for any web designer or website owner, ensuring visitors’ safe, reliable, and user-friendly experience. The added benefits of security, trust, and improved SEO make it a must-have for modern websites.


No, HTTPS is crucial for all websites. It protects user data and enhances security regardless of the type of content.

Yes, HTTPS has positive impact on SEO rankings and search engines prioritize secure websites in their algorithms.

HTTPS encrypts data exchanges, protecting user privacy and sensitive information and fostering trust and credibility.

By encrypting data transmissions, HTTPS prevents data breaches and unauthorized access, enhancing website security.

Migrating to HTTPS may initially cause a slight delay, but with proper website speed optimization, it improves website security and performance.

Look for the padlock icon or “Secure” label in the browser’s address bar; this indicates that the website uses HTTPS encryption for secure communication.

The Four Most Important Pages for a Website in 2024 - by Freelance Web Designer in Singapore
The Four Most Important Pages for a Website in 2024 – by Freelance Web Designer in Singapore

Web design is constantly evolving, and staying ahead in the website design trend is not a choice but a necessity. When you hire a Freelance Web Designer Singapore to design your website, you need to focus on specific pages along with your website copyright. This article explores the crucial aspects of the four most important pages for a website in 2024. Websites are vital for every business, and a well-designed website is a dynamic tool that can significantly impact a business’s reach, credibility, and overall success. Understanding the role of websites is crucial for every business, website design generally encompasses the visual and functional elements of a website, ranging from layout and color schemes to navigation and user experience. Websites are a combination of graphic design, user interface and user experience. Your freelance web designer will use this virtual space to effectively communicate your brand’s message and facilitate user engagement.

The Importance of Website Design for Every Business

Website design is the fusion of aesthetics and functionality, carving the digital face of your brand. Website design involves layout, visuals, and user experience, crafting an immersive online space. Website design goes beyond the visual to ensure seamless navigation, enhance user engagement and leave a lasting impression on your audience.

Here are a few key points on why websites are essential for every business, regardless of size.

First Impressions Matter:

Websites are the crucial point of contact between a business and its potential customers. A well-designed website creates an immediate positive impression, conveying professionalism and attention to detail.

Credibility and Trust:

Your Freelance Web Designer Singapore will help to build a website that plants confidence in your website visitors. A professional website builds business legitimacy, commitment the business shows and credibility.

User Experience (UX):

A user-friendly website is vital for retaining visitors. Intuitive navigation, clear calls to action, and a seamless experience contribute to positive user interactions. A positive UX encourages visitors to stay longer and explore, potentially leading to conversions.

Branding and Consistency:

Website design is critical in reflecting and reinforcing a brand’s identity. Consistent use of colors, fonts, and images across the website promotes brand recognition, which is crucial for a website’s success.

Search Engine Optimization (SEO):

The structure and design of a website influence its search engine ranking. It is important to hire a website designer who also excels in SEO as the website designer will help build a website with clean code, responsive design, and high-quality content. A well-optimized website is more likely to appear in relevant search results.

Marketing and Conversion Tool:

Your business website is a powerful marketing tool, with compelling visuals, quality content and clear call to action buttons you can convert visitors to customers.

Adaptability and Scalability:

As business needs evolve, a well-designed website can adapt and scale accordingly. Whether it’s adding new pages and features or integrating e-commerce capabilities, a flexible website grows with the business.

Competitive Edge:

An aesthetically pleasing and functional website can provide a competitive edge in sectors where competition is fierce. It distinguishes a business from its competitors and positions it as a leader in its industry.

This blog explores the must-have pages that are essential for a website’s success in 2024.

The Homepage: Your Digital Storefront

A website’s homepage serves as the digital storefront, the home page will be the primary point of contact between your business and the target audience. Understanding the essential importance of the homepage and structuring it effectively are pivotal steps toward creating a compelling online presence.

Your homepage is the first impression visitors get of your business when they visit your website. The websites home page should be optimized with the following:

Clear Brand Messaging

Ensure your brand message is concise, communicating who you are and what you offer.

Compelling Visuals

Use high-quality visuals to captivate visitors and enhance the overall user experience.

Call-to-Action (CTA)

Strategically place CTAs to guide visitors towards desired actions.

Importance of the Homepage in a website

First Impressions:

Your homepage is the first thing your customer lands on to know more about your brand. A well-designed homepage creates an immediate and positive impression, fostering user trust and curiosity.

Navigation Hub:

The homepage guides visitors through the website. Intuitive menus, clear calls to action, and strategically placed links streamline the user journey, ensuring seamless exploration.

Brand Representation:

The homepage is a canvas for brand representation. Consistent use of colors, fonts, and imagery reinforces brand identity, leaving a lasting imprint on visitors and enhancing brand recall.

User Engagement:

An engaging homepage captivates visitors, encouraging them to learn more about your services and products. Clear visuals, concise messaging, and strategically placed content hook users to explore further.

SEO Significance:

Search engines prioritize homepage content when determining relevance. A well-optimized homepage improves search engine rankings and overall online visibility.

Structuring the Website Homepage

Clear Navigation:

Implement an intuitive navigation menu that guides users to key website sections. Clarity in navigation enhances the overall user experience.

Strategic Headline:

A compelling headline succinctly conveys the brand’s essence. It should be clear and engaging and encourage visitors to stay and explore.

Eye-Catching Imagery:

Visual elements are important. Use high-quality images or graphics that resonate with the brand, convey professionalism and capture attention.

Concise Messaging:

Communicate your value proposition concisely. Use brief, impactful text that informs visitors about what your brand offers and why they should explore further.

Call to Action (CTA):

Strategically place CTAs to guide visitors toward expected actions. Whether purchasing, signing up, or exploring more, a well-placed CTA boosts conversions.

Feature Products or Services:

Showcase your business’s key products or services on the homepage. This provides a snapshot of the brand’s offers and entices users to learn more.

Social Proof:

List client testimonials, reviews, or social media feeds to build credibility. Social proof assures visitors that others have had positive experiences with your brand.

Responsive Website Design:

Ensure the homepage is optimized for various devices. A responsive design guarantees a consistent and user-friendly experience across desktops, tablets, and smartphones.

Latest Content or Updates:

Feature recent blog posts, news, or updates to showcase the website’s freshness and relevance. This will encourage repeat visits and keep users informed.

Contact Information:

Display clear contact information, reinforcing accessibility. Whether it’s a physical address, phone number, or email, transparent communication fosters trust.

Homepage design or the landing page design is always considered as the digital representative for your business, it helps in creating a strong positive impression to your customers, influencing their view of your business and make them browse through. A well-designed and developed home page coupled with all the above essential elements will help with conversion.

What makes good website design by Subraa, Freelance Web Designer Singapore

About Us: Building Trust and Credibility

The About Us page is where you build trust with your website visitors. This page helps to create authentic connections with your target audience and conveys your brand’s story and the company’s mission and vision.

The about Us page can be enhanced with the below.

Company Story

Share your business journey, values, and mission to connect with your audience.

Team Showcase

This section helps to introduce your team, adding a personal touch to your brand.

Client Testimonials

Testimonials from real-time customers help to establish credibility.

Importance of the ‘About Us’ Page:

Humanizing the Brand:

The ‘About Us’ page humanizes the brand, transforming it from a faceless entity into a relatable story. It provides users insights into the people behind the brand.

Building Trust:

Trust is the most essential factor in digital media. A well-crafted ‘About Us’ page fosters trust by transparently sharing the brand’s history, mission, and the people steering its journey.

Clarifying Purpose:

Whether it’s a commitment to sustainability, innovation, or customer satisfaction, the ‘About Us’ page clarifies the brand’s purpose. The about Us, page on a website aligns users with the brand’s values.


You can make the about us page more distinctive; differentiation is the key and About Us page showcases what sets your brand apart, be it your unique value or the company’s history or the approach your company uses etc.

Structuring the ‘About Us’ Page of your website

Founder’s Message:

You can begin the about us page with a personal message from the founder or important stakeholders. A personal message will set of a tone of authenticity and provides a professional touch to the brand.

Brand History:

Outline the brand’s journey. Highlight key milestones, challenges, and successes. This narrative paints a comprehensive picture of the brand’s evolution.

Mission and Values:

Clearly communicate the brand’s mission and values. This section serves as a guide to both customers and team members in understanding the brand’s core principles.

Team Introductions:

An introduction to the key team members would be great. Include brief bios, showcasing the diverse skills and personalities contributing to the brand’s success. This adds a personal touch and establishes a sense of familiarity.

Visual Content:

Incorporate quality images, such as team photos, behind-the-scenes images, or videos. Visual content enhances engagement and adds depth to the storytelling experience.

Awards and Recognitions:

Showcase any awards, certifications, or industry recognitions. This reinforces the brand’s credibility and positions it as a leader in its field.

Community Involvement:

Share information about the brand’s community involvement or social responsibility initiatives if any. This underscores a commitment to making a positive impact beyond business transactions.

The ‘About Us’ page is a narrative bridge, personally connecting the brand with its audience. Beyond being an informative page, it’s a storytelling platform that, when structured thoughtfully, becomes a powerful tool for building lasting relationships and fostering brand loyalty.

Services/Products Webpage: Showcase Your Offerings

This page is the heart of your business. The Services/Products page emerges as the showcase of what the brand offers, an essential space where visitors transform into customers. This page serves as the digital marketplace, strategically presenting the services or products a brand provides. Optimize the services page with the below:

Detailed Descriptions

Clearly outline your services/products with compelling descriptions.

High-Quality Images

Use captivating visuals to showcase the quality of your services and real product images.

Pricing Information

Be transparent with your pricing to build trust and manage customer expectations.

Stunning Websites by Web Designer in Singapore - Subraa

Importance of the Services/Products Page:

Showcasing Products/Services:

The primary role of this page is to showcase the diverse range of services or products a brand offers. It’s the digital shelf where visitors explore and choose.

Informing and Educating:

The Services/Products page acts as an informational hub. It provides detailed descriptions, specifications, and benefits, educating potential customers and helping them make informed decisions.

Conversion Gateway:

Beyond information, this page acts as a gateway to conversions. Strategic positioning of effective visuals, compelling copy, and clear calls to action transforms website visitors into potential customers.

Establishing Credibility:

A well-structured Services/Products page establishes credibility. Detailed information, customer testimonials, and transparent pricing build trust and confidence in the brand.

Search Engine Optimization (SEO):

Each service or product is an opportunity for website ranking in search engines. Well-optimized content on this page enhances the brand’s visibility on search engines, driving organic traffic.

Structuring the Services/Products Page:

Clear Navigation:

Provide intuitive navigation. Categorise services or products logically, using sections, facilitating a seamless user experience.

Strategic Headings and Subheadings:

Use clear, explanatory headings and subheadings. This aids users in quickly finding the specific service or product they are interested in.

Compelling Image Visuals:

Images are powerful communicators. Include high-quality images or videos that showcase each service or product, providing a comprehensive view.

Detailed Descriptions:

Each service or product should have a detailed explanation. Highlight key features, benefits, and unique selling points to guide customers’ decision-making.

Pricing Information:

Transparency is key; including pricing information for services or products helps. Clearly outline any packages, plans, or variations in pricing to avoid ambiguity.

Customer Testimonials:

Integrate customer testimonials or reviews for each service or product. Genuine product reviews or services build trust and serve as social proof of the brand’s quality.

CTAs (Calls to Action):

Strategically place CTAs throughout the page. Encourage users to inquire, purchase, or explore further. Clear CTAs guide the user journey and drive conversions.

Related Products or Services:

Cross-promote related products or services. This will encourage users to explore additional services or products, potentially increasing conversion.

FAQ Section:

Foresee customer queries by including a most Frequently Asked Questions (FAQ) section. This provides instant answers and enhances the user experience, include general questions, product related questions etc.

Responsive Web Design:

Ensure the web page is optimized for mobile devices. Many users access websites via smartphones, and a mobile-friendly design is compulsory.

In conclusion, the Services/Products page is more than a mere catalogue; This page guides your website visitors in decision-making. Design of services page should be carefully structured with clear information, quality images and strategic elements. This page is considered the digital marketplace where your website visitors convert to valued customers.

Contact Us: The Gateway to Interaction

The Contact Us page is where you seal the deal. The contact Us page on the website acts as a bridge for interaction between the customer and the business. It is often considered a simple form and business owners neglect that it helps create meaningful connections with users, clients and potential investors. Enhance your contact form with:

User-Friendly Enquiry Form

Keep your communication process as simple as possible with an easy to use contact form. Collect the key information that is required to contact the clients for the next step.

Social Media Links

Connect with your audience on social platforms for continuing engagement.

Location Information and Map

Provide precise location details to build credibility and facilitate in-person visits.

Importance of the Contact Us Page:

Accessibility and Trust:

The Contact Us page is a representation of accessibility. It provides users a direct pathway to reach out, encouraging trust by showcasing transparency and a willingness to engage.

Customer Inquiries:

The contact form serves as the primary channel for customer inquiries. Whether it’s a question, feedback, or a potential collaboration proposal, the Contact Us page is the designated space for these interactions.

Building Relationships:

Effective communication is the base of relationships. The Contact Us page provides a platform to start and cultivate relationships with clients, partners, and investors.

Conversion Catalyst:

For businesses, the Contact Us page is a conversion catalyst. The digital handshake can transform an interested visitor into a prospective client or customer.

Location Information:

The Contact Us page is an essential repository of location information. Clear addresses, maps, and contact details help users find physical establishments.

Structuring the Contact Us Page:

Clear Contact Information:

A clear contact information which includes physical addresses, phone numbers, and email addresses. Transparency is key for any business.

Contact Form:

Integrate a user-friendly contact form. Keep it concise, asking for essential information. The form should be easy to fill out, encouraging users to get in touch. Don’t overload the form with too input, your used might loose interest.

Multiple Communication Channels:

Offer multiple channels for communication. In addition to a contact form, provide email addresses, phone numbers, and links to social media profiles.

Departmental Directories:

For larger organizations you can consider providing departmental directories. This ensures that inquiries reach the relevant departments promptly.

Business Hours:

Adding business hours to the contact page will be an added advantage, users will know that they will get a reply in the business hours.

Interactive Maps:

Incorporate interactive maps for physical locations. This aids users in navigating to your business location, adding a practical dimension.

Call to Action (CTA):

Include a compelling call to action. Whether it’s encouraging users to ask a question, request a quote, or schedule a consultation, guide them on the next steps.

Privacy Assurance:

Reassure users about the privacy and security of their information. A brief note about data protection practices adds a layer of trust.

Responsive Design:

Ensure the Contact Us page is optimized for various devices. Users accessing your website via smartphones or tablets should have an equally seamless experience.

Confirmation and Thank You Message:

After submitting a form, users should receive a confirmation message. A ‘Thank You’ page or automated email reinforces that their inquiry is received and appreciated.

In conclusion, the Contact Us page is more than a functional necessity; it’s a space for developing connections and facilitating meaningful interactions. When structured thoughtfully with essential information, user-friendly forms, and clear calls to action, it transforms client engagement into tangible relationships and converts curiosity into constructive communication.

The above steps help to create a visually appealing website with enhanced user experience, which builds trust among your website visitors and drives meaningful interactions with your audience. You can reach out to Subraa, freelance web designer in Singapore for your website design project which truly represents your brand and resonates with your target audience


Websites that have seamless functionality and look excellent are important for any business. However, a website without maintenance is not worth it; ongoing maintenance is equally essential to developing a website. Website maintenance is necessary to blossom over time. It also guarantees that anyone interacting with your website consistently enjoys the best user experience. Website maintenance not only involves content updates but has quite a few tasks that your freelance web designer would perform weekly and monthly. In this article, we will understand the importance of maintaining the website and how it will help to establish your business credibility online.

Website Maintenance Singapore
Website Maintenance Singapore – Subraa

Importance of Website:

As you know, websites are the most essential part of any business’s online presence, and making an excellent first impression about your business to your potential customers is vital. This will help your clients to know more about the services you provide and about your products. Websites are the first point of contact between a business and a customer, websites designed by professional freelance web designer Singapore helps create a strong impression, establish credibility and showcase products, services 24/7 to its customers. 

When it comes to branding and identity websites provide a platform to convey brands values and unique selling proposals. Furthermore, websites are information hubs. They offer a timely and convenient source of information, serving diverse purposes. Crucially, websites enable online transactions and e-commerce. They allow businesses to reach a broader customer base, offer online shopping, and streamline transactions.

Investing in just website design doesn’t work; when your website is built a year back and is now outdated or your website performance has reduced due to the obsolete plugins etc, it could lead to poor performance and may lose interest among your audience.

What is Website Maintenance?

Website maintenance, in simpler terms, refers to monitoring, updating and optimizing the website to ensure smooth functioning. Website maintenance is a critical aspect often overlooked, whether it is a personal blog, a business website, a corporate website or an e-commerce platform. Your website needs continuous effort by experienced freelance web designers to keep it secure, user-friendly and aligned with latest trends.

Website maintenance involves both General maintenance like content updates and security maintenance, including security plugins, WordPress version updates, etc. 

Importance of Regular Website Maintenance

Your website needs to make a good impression with the prospective customers online and your first impression with the potential audience can make a good deal or break it depending upon how well your website is maintained. Logo design Singapore is equally important as website design aspects. 

Regular website maintenance is vital to:

  • Keep your content up-to-date
  • Prevent security vulnerabilities
  • Enhance user experience
  • Improve search engine rankings

Essential Website Maintenance Task:

Your business prominence is important; a website which works well on mobile with no broken links and quick page load always gains a reputation. Your website reflects your business’s trustworthiness and professionalism. Here are a few essential website maintenance tasks necessary to make a first impression on your customers.

Constant checks and fixes in your website is necessary to keep your website up and running. Website maintenance services varies from routine website checkup and maintenance to content optimisation, and security audits.

Core Updates

WordPress consistently releases updates to its core software. These WordPress updates address security vulnerabilities, enhance performance, and introduce new features. A critical part of a maintenance package is ensuring that your WordPress core is always up-to-date. This helps protect your website from security threats and keeps it compatible with the latest plugins and themes.

WP Plugin Updates

Plugins are used in your WordPress website to add functionality; however, the plugins must be up to date. Outdated plugins introduce vulnerabilities. When you sign up for WordPress website maintenance packages, your freelance web designer singapore will typically include monitoring and updating plugins to their latest versions.

Plugin updates are not just easy, at times, it will crash the website; hence, plugin updates should be done by someone who knows how to do so. This ensures that your website remains secure and functions correctly.

WordPress Theme Updates

Website theme update is necessary as the theme decides the appearance and layout. Themes also require regular updates to stay compatible with the latest WordPress version just like plugins to fix any bugs or security issues. WordPress Website maintenance packages covers theme updates as well, your website designer can update the theme and ensure the website works fine.

WP Website Security Checks

Website’s security is always the top priority for any website owner irrespective of the website type. Website maintenance packages include regular security checks to identify and address vulnerabilities. WP Website maintenance security checks involve scanning for malware, checking for suspicious activity, and implementing security measures to protect your website from threats.

Website Backups

Regular website backups are necessary for your website in case of data loss or a fateful event. Website Maintenance packages include automated, scheduled backups of your website’s content and database. Your website designer will use these backups to restore the website in case of any event when the website is hacked or collapsed.

Website Performance Optimization

Website speed and performance are critical for user experience and search engine rankings. However, not all website maintenance packages involve performance optimisation. You can opt for website performance optimisation service as a separate add on package, few of the general tasks involved in website optimisation would be as below

  • Caching: Implementing caching to speed up page loading.
  • Image Optimization: Compressing images to reduce file sizes without compromising the image quality.
  • Database Cleanup: Removing unnecessary data from your database to improve loading times.

Website Uptime Monitoring

A dependable website should be available to users at all times. Website maintenance packages include uptime monitoring; your web designer will watch your website and alert you if your website goes down. This assertive approach allows for quick resolution of any hosting or server issues.

Spam Management

SPAM is more common if your website allows user-generated content. Website maintenance packages at times include spam management services; however, if you are hiring an experienced web designer, they will implement the CAPTCHA, comment moderation etc. to keep your website free of junk.

Website Technical Support

WordPress website maintenance packages includes technical support to address your queries about your website. If you are not a techie then this support can be helpful. You may need to check with your website maintenance team whether they can render this technical support.


Investing in a WordPress website maintenance package is a wise decision for anyone serious about their website’s performance, security and downtime. These maintenance packages offer a comprehensive suite of services that can save you time, prevent headaches, and keep your website running smoothly without worrying about downtime. Whether you run a personal blog or a business website, professional website maintenance is necessary.