Food Logo Design for Authentic Indonesian Cuisine in Singapore

ABOUT THIS PROJECT

The food logo design for authentic Indonesian cuisine in Singapore, crafted by Subraa, captures the essence of traditional Indonesian street food while reflecting the unique offerings of a growing home-based business. Initially focusing on authentic, traditional Indonesian fish-based dishes, this home-based venture has gained popularity over the years, establishing a strong reputation for its quality and authenticity. Now, with plans to expand its menu to include a variety of Indonesian desserts, the business sought a refreshed logo design to represent this exciting new chapter.

The design focuses on enhancing the visual elements of the classic Indonesian food cart, which is central to the logo. The cart is a cultural symbol, evoking memories of bustling Indonesian streets and markets filled with the aromas of freshly cooked meals. To better reflect the business’s unique offerings, the cart design incorporates elements specifically related to Indonesian cuisine. The logo now features iconic items such as fish cakes (Pempek - Lenger/Kapal Selam) and Batagor, along with essential kitchen items like a wok and sauce bottles (representing spicy and non-spicy options). These additions provide a more accurate representation of the food specialties sold by the business, emphasizing its focus on authentic, homemade dishes.

The choice of colors remains warm and earthy, symbolizing the wholesome ingredients and comfort associated with Indonesian cuisine. The clear, bold typography ensures that the business name is prominent, making the brand easily recognizable. The logo design not only reflects the current food offerings but also accommodates future expansions, such as Indonesian desserts, making it versatile and forward-looking.

Subraa’s expertise as a freelance logo designer in Singapore is evident in this thoughtful design. By incorporating culturally significant elements and focusing on the business's unique selling points, the logo serves as an effective marketing tool, appealing to both local customers and visitors. It not only enhances brand identity but also communicates the business's commitment to authenticity and quality.