How much does a Professional Logo Design costs?
Logo is the first thing every customer will see in a business and Logo design is always under rated and considered as not so important identity for their business. My article today details the importance of professional logo design while detailing so, I would also brief you why logo design in Singapore doesn’t cost S$30 or less.
To be more precise, and to explain the facts in broader terms I would refer to the logo design which is done for S$30 or low as Cheap logo design services and the other as professional logo design services in Singapore. In this article, you would also learn the facts why a good freelance logo designer Singapore, doesn’t charge low and the importance of investing in logo design for your business identity.
Hiring a professional logo designer or a good freelance Singapore logo designer helps in ensuring that your final logo design output will be unique in communicating your brand identity. Logo design cost in Singapore can be from $100 to a few thousand dollars.
How much does a logo design cost?
Professional logo design costs between S$150 to few thousand dollars. But if you are a small business or start-up looking to design a logo with a limited budget, a good logo design should cost between S$150 to S$1500. You would probably get a best design within this budget.
The cost for logo design varies between logo designers, there is always a difference between the logo design which is done for $5, $100, $1000 and $10000 logos. The other designer quoted me $50 for 1 logo and what is the big deal you do and charge me more? Logo design Singapore prices vary between logo designers, and we can split the logo design ranges to 3 levels. The budget friendly logo design package in Singapore varies somewhere between $100 to $600. Some of the logo design services in Singapore charge upto $1300 which is mid range and others high end.
The main difference between the logo designs is the process that is being followed by the logo designers. A decent logo design cost will be $100 when you already have the concept in mind and just would like to digitalise the design. Logo designs cannot be created instantly or in a few hours. Logo designing services in Singapore takes at least 2 days to come up with the initial design concepts, maybe in a day if you have the design already.
You can hire a freelance logo designer who is nearby so that if you are not familiar with the process you can have a call easily to get a detailed overview of the logo design process. When you opt for a logo designer choose an expert who could design your logo based on your requirement. Meet him once to understand more about the process, how much experience they have and how they bill you. You can expect a higher quote from some freelance Singapore logo designers who have a proven track record.
What actually is a logo?
A logo is a short immediate recognition of your business, it is an aspect of the identity of your company’s brand and comes in various shapes, sizes, fonts, hidden meanings, etc.
If a logo is meant to help you in various aspects then why do people opt for cheap logo design and don’t bother to invest more on freelance logo designer Services. Well it depends on people’s perspective of how they want their business to be viewed.
What makes a good logo design?
A good logo design, well the term itself is hypothetical. What is considered as good in someone’s perspective is considered as not good, worse in other’s. Let’s take a generic scenario of a famous brand for better understanding.
When someone first checks on the FedEx logo they just view it as a Typography based logo and couldn’t understand the hidden meaning behind the logo, but the logo has a hidden meaning. Notice the arrow, it actually refers to FedEx speed and accuracy. As I referred above, good logo design always refers to people’s perspective.
What are the types of Logo design?
Logo designs can be categorised based on the below types
- LetterMark Logo design
- WordMark Logo design
- Pictorial Marks logo design
- Abstract Logo design
- Mascot Logo design
- Combination Mark
- Emblem Logo design
Lettermark Logo Design
Lettermark logo designs are made of text i.e. fonts. The lettermark logos are normally the abbreviations of the company name. For example, CNN logo stands for Cable News Network. CNN stands as a good example for Lettermark logo design. Lettermark logos are useful for clients who are already familiar with the public.
WordMark Logo Design
WordMark logo design is also text based however it has the full business name, Google logo is a good example of WordMark Logo designs. Google logo is famous for its font and elegant looks.
Pictorial Mark Logo Design
Pictorial marks are just the logos represented as elements. Twitter logo is a good example of pictorial Mark Logo design. Apple logo is also an example of a pictorial mark.
Abstract Logo Design
Abstract logo designs are geometric marks kind of design, pepsi logo is a good example of Abstract Logo Design.
Mascot Logo Design
Mascots are based on the characters, when you like your business to represent a friendly and fun image to your customers then you can opt for Mascot logo design
Combination Mark Logo Design
Combination mark logo design as the name suggests is a combination of all the above logo design types. If you want your logo to have an image as well as put an equal emphasis on font then you need to opt for combination mark logo design.
Emblem Logo Design
Educational institutions prefer to have the emblem logo designs, it is considered as the oldest type of logo design as it nearly represents the seal kind of design. Text inside a symbol is how emblem design is represented and if the designs are too complex your text may not be visible in smaller prints.
What affects a logo design?
As a logo designer in Singapore with over 12+ years of experience in the logo design industry and with over 250+ logos designed, I have faced multiple scenarios from clients which normally affects the process, I try to explain to my client the queries they have before accepting the projects. I have provided below few of the scenarios which I have faced for your reference.
Speculative requirements from clients’ is one of the main factors which affects freelance logo designer creativity.
“You design the logo first, I will pay you for the logo if I like it.”
“You do the mockup, I will pay only after seeing”
“You come for the meeting with the mockup, then I will decide to accept the quote”
The above scenario happens every day for every logo designer, this is very unethical. Why do freelancers need to invest time and their effort for a project which has no guaranteed payment, they are also much like doctors and tutors. You pay for the effort they spend on your project. The above aspects affect the logo designer’s creativity, thus leading to loss of interest. Few freelance logo designers may accept, however the style and quality will not match to that of professional logo designers.
When a client contacts a freelance logo designer, and the logo designer provides his starting price say may be S$150, the first question clients asks is
“In Fiverr, I can get a logo designed for S$5 and why are you so costly. Come on I offer you S$30 design me a professional unique logo with unlimited revisions until I am satisfied”
“Why pay S$200 for a logo when I get for $5”
“I have someone else ready to work for S$20, provide me the design for S$30, I will award the project to you as I like your creative logo design”
“I need unlimited revisions for my logo until I get satisfied”
Well to say the fact, yes in Fiverr you get a logo designed for S$5, but are they unique? Are they professional? Are they accepting multiple revisions? Are they providing based on your requirements? Are the service providers selling the logo only for you or many have the same logo in different colors?
The logos designed cheap are always knocked off from somewhere else, most of the portfolios provided by the service providers are of others and you can see most have the same designs as their portfolio. I have personally experienced this when I myself needed urgent help.
Why Professional Logo design different?
A professional logo design or an effective logo design should be minimalist, appropriate and catchy. The logo design process of top freelance Singapore logo designers have an actual design process which normally involves the below steps.
Understanding your requirement: The design process of a professional logo designer starts with a discussion knowing your requirements or a questionnaire which consists of a set of questions to understand the logo design requirements better. The requirement brief is very crucial to understand the client’s preferences and the business needs. Your logo design Singapore designer is good at logo designs but he cannot understand all the business needs. For eg. a enameled wire company needs a logo design, logo designers would not be familiar with enameled wire however if the business owner gives a brief description of the business and in which way it is influencing the customers then logo designers can understand the business needs, target audience and come up with an effective company logo design. A face to face meeting with the client or a zoom meet would be useful in learning more about the requirements.
Requirement Analysis: Since you have give a requirement brief don’t expect your logo design Singapore designer to give an instant design, the requirement brief is the starting or the first step in the design process.Based on your input in the questionnaire and your requirement brief and your business domain logo designers start to research over web understanding the nature of the styles of logo in the domain. During this stage it is also important to study about your competitors, the visual aspects of logos in your business domain, how people visualize the existing logo design etc are important to start moving to the next step of logo design.
Sketching & Conceptualization: Logo designers start to conceptualize the idea based on the market research and analysis in the above 2 steps. Creativity comes into picture in this stage, logo designers in Singapore start sketching the logo ideas to create the concepts. A different variation of the concepts are sketched to bring out the theme or hidden concepts, this stage of sketching and conceptualisation takes much time. Logo designer creates rough diagrams of how he likes the logo based on the design preferences or the element preferences. As a business owner you cannot understand much of the design in this stage as the complete sketching of the logo depends upon the logo designer. If you have a good budget and a good amount of time to be invested in logos then logo design Singapore freelancers spend more time sketching the concept else a rough idea will be enough to digitalise the logo as they get an idea of what and how they need.
Digitalisation and Presentation: Based on the sketch logo designers start to design the logo in adobe illustrator. Professional logo designers use illustrator software to design the logo, photoshop is not the preferred choice to design a logo. Digitalisation of the logo concept sketches with appropriate fonts, colors will make the logo design complete. At this stage of design, you present the client with the concepts, once the concept is approved by the client or if the client has any suggestions over the design revisions you do the requested revisions and suggestions, provide variations of colors, variations of fonts.
This stage can sometimes spoil the design as some of the business owners try to stuff their preferences in the designs. Many of the clients fail to understand that the logo designs are for the business and for their target audience. The preferences of the client cannot be inserted into the logo when sometimes it is invalid or outdated options while a logo needs to be evolving over time. As a logo designer if you feel your clients preference may spoil the concept then speak with them and give a brief explanation of how it would spoil the logo concept. Not all times the clients are wrong, sometimes a simple tweak by incorporating the design idea may click and create an eye catchy logo.
Logo Rollout: Logo designed is delivered to the client in all formats suitable for use in all digital and print media. Logo design final deliverable depends on freelancers and the logo design package you choose. It is important to have your source file of the logo, as it is always useful to edit or print.
An unique and effective logo is designed after passing all the above design process, and do you think all the above effort of a logo designer would cost just S$30 or less.
If you are serious in designing a unique identity to your business and looking to hire a logo designer in Singapore then you need to ask the below questions before you choose a logo design Singapore freelancer.
- Are the logos different from free logos available in google? Do they gain immediate identity?
- Are the company logo designs based on the business nature?
- Do they convey a company’s business?
- Are the logos designed different from free logo makers?
- Do you provide the source file of my logo?
- Do you give the complete copyright of the logo to me?
- Can I trademark my logo?
- What process do they follow in designing?
What do you get for your money?
Irrespective of whether you hire a logo design agency or a freelance Singapore logo designer who has proven track records, you should exactly know what you will get for the money you pay.
Logo design final deliverable must include the file formats which can be used by the clients for various needs. However, many logo designers have some restrictions in providing the source file of the logo according to the packages you choose. The logo design package which you have opted for might have some restrictions, it is better to check with your logo designer about the logo design deliverables that are included in the logo design package you choose.
Although many logo design services in Singapore do not provide all the file formats, Subraa, logo designer Singapore provides all the file formats irrespective of the package chosen, you get the source file for the basic logo design package as well.
Many freelance logo designers know they need to provide different file formats as deliverable along with the final logo design, yet few might be confused with the file formats they have to provide as some of the clients prefer to have different file formats which may be what their printers would have requested.
Make sure the freelancers provide the below as part of the deliverable.
- Your final logo design in various format
- High resolution vector format, which is helpful in printing
- Web optimised format
- Source Files
- Full copyright of the logo
Logo Final Deliverables Explained
If you are a business owner who is not too technical then you may feel that the below logo design Singapore file formats are too hard to understand, I have tried to explain the different file formats in layman terms.
Normally the final logo design deliverable will consist of the below file formats.
- Adobe Illustrator or Photoshop file
- Svg (optional)
- Eps (optional)
- Tiff (optional)
Adobe Illustrator is the source file which your professional logo designer would use to design the logo and it is very much useful for the logo design Singapore freelancer to edit the logo designs in future if necessary. So which file as a business owner will I need to put up in my social media or letterheads or in my PPT slide designs, well you would only require a Logo in PNG (logo design without any background ie transparent background) or if you require a file with a background then you can use the JPG file formats, other than the above 2 files you can also use pdf if required. If you are going to pass the logo to your website designer then you can share the SVG file, JPG or PNG logo files.
There are only 2 types of medium where your logo will be used, one is the print medium and another is the digital medium. When you go for print design you would require an AI file, PDF file or the EPS file for printing. If you are going to use your logo in the digital medium then you have to use JPG, PNG or SVG files.
There is no shortcut in logo design, unless you download a template and use it when your business doesn’t care much about the unique identity. You need to choose the right kind of logo type for your business, every type of logo design has some advantages and disadvantages, speak to your logo designer to get advice for the right kind of logo design.
Get a perfect logo designed and get your ideas to real with professional logo design services from Subraa. It’s never too late to invest in a professional logo design and you can get a logo design Singapore quote for free by clicking here. You can also check my recent logo design portfolio and know more about me. Contact me at +65 97957890 to know more about my logo design process and how I could help you with gaining a unique identity for your business.