Digital marketing has been very popular for more than 3 decades now and you have landed in this article looking for digital marketing strategies that work which you could implement for your client or to implement digital marketing to boost your own business. Digital marketing strategies vary based on business needs, goals, target audience. A successful strategy for one business will not be equally successful for another.
Today’s Digital Marketing
Today, Digital marketing is everywhere, From Time Square’s digital billboards to the emails advertisements that you receive daily. Everything has its own merits and demerits, you just have to select for yourself by approaching a digital marketing analyst or an agency. However, there are a few popular digital marketing that can easily attract your audiences.
The modern digital marketing tools have registered its worth and conquered the marketing world. Digital marketing has become inevitable due its effectiveness and wide consumption.
It is very obvious that digital marketing is the king of the marketing kingdom. What else can we expect as living in the era of digitalisation?
Some popular digital marketing tools that have conquered the century are:
Search engine optimization (SEO), Search engine marketing (SEM) or Pay Per Click (PPC), Social Media Marketing (SMM), Pay-per-click advertising (PPC), Email marketing, Content Marketing, Phone marketing, TV commercials, Radio Commercials etc.
Search Engine Optimisation (SEO)
What is SEO and how can it help?
SEO is an internet marketing strategy that can place your website at the top of the search results like google, yahoo and bing. Search Engine Optimization or SEO is the best way to increase your web traffic. Just imagine if you can understand all the google algorithms and place your contents on top of the most searched keywords. Yes you can magnet the web users and increase your web traffic. It is a free and most effective form of advertisement if you master the art of SEO.
Can you tell me when was the last time you visited the second page of your search result?
Now you are trying hard to remember but don’t think too much I don’t remember either, It’s because we hardly ever visit the second page.
Researchers have proven that only less than 20 % of internet users click beyond the first page. Regardless of your product and services your SEO can bring web traffic to your website.
So, if you don’t want your page to be found in the second page or even worse, then hire a good SEO to increase your web traffic and make yourself popular on web.
Search Engine Marketing (SEM)
What is SEM?
SEM is also known as PPC (Pay Per Click) is a digital marketing strategy that advertises your website by placing it at the top of the search results.
Why is it good?
Search Engine Marketing is the best method to attract your target customers, because it advertises your website to people who are using the keywords that are related to your business.Therefore, it is very effective in reaching customers who are already looking for the products or services that you offer.
What makes it unique?
This makes SEM a better marketing strategy because it promotes selective advertisements. The best aspect of SEM is that you only have to pay for the number of clicks on your website. So there is 100 percent reach for your money.
Social Media Marketing (SMM)
Social media , the invention of the decade, can we call it?
Yes, It most definitely is the invention of the decade, even century perhaps.
The increased use of social media has lead SMM to become one of the fastest emerging marketing platforms in the world. The best way to popularise your band is to make it trending on popular social media platforms like Facebook, Twitter and Instagram.
You can approach your target customers easily by using demographic data such as age, gender, occupation, marital status, etc.
Social Media Marketing is not just about targeting your customers, it is targeting them at the right time in the right platform and we are here to do it for you. Therefore, to make use of SMM effectively use experts who will identify your target customers and approach them in the appropriate platform at the appropriate time.
Video marketing, when we talk about video marketing we talk about youtube precisely.
This is due to the growth of youtube over the years, today it has become the world’s number one video distribution on the internet.
Why is video marketing effective?
The advancement in technology has driven people to video rather than content. Now people want to see rather than to read. This is also due to the growth of youtube. So making videos and adding it your websites can also be very useful in SEO.
Advertising on youtube or other top video providers can be very useful because the advertisements are not more than 1 min in youtube so the viewers are more likely to see your advertisements.Look for ways to create compelling infomercials and distribute them on this platform.
Do you know Email marketing has been around for more than 4 decades now?
Email marketing is one of the most oldest and still existing digital marketing strategies. Its inception can be traced back to 1972, when Ray Tomlinson sent the first email in the history of mankind and not long after that the investors thought that it can be used for direct marketing.
How can it be used efficiently?
Now that there are a lot of data you can collect on your customers and who can be your customers, it has become very easy to collect data and approach the potential customers personally.
The above mentioned strategies are just a few of many widely used digital marketing strategies, They work well for mass communicating in general, while Email marketing can be sent to a bulk or mass with a personal approach. However, there are a few local digital marketing tools that can attract customers such as, Electronic billboards, Radio commercials, TV commercials, Tele-shopping, Phone marketing, etc. By using these strategies you can attract your customers, however it is difficult to set a strategy and keep on track of it.
Subraa, a Digital Marketing service provider in Singapore helps to rank your websites organically to the top pages in the search engines and helps to make a stunning online presence with SEO friendly website design and development.