Need To Hire a Freelance Web Designer? Dig deep into the portfolio

It is proven in stats that in the modern times, to reach the pinnacle of success, a business have to make a significant investment the digital technology. According to last year’s survey of Gartner, businesses are allocating one-third of resources to the technology. Customers have a small device in their pocket that they use for online shopping, bill payments, fund transfer and other needs. Today’s customer is a digital tech savvy person and so should be the business. The customer is online so, advertise your business online. The need of a website for online marketing is self-explanatory. If a website and the internet are capitalized like a champion, both can spew out great results.

The attractive visual appearance and ease of use, this is what a user wants. He wants to land on the right page with the very first click. If both are missing, then you are screwed up. It means you are in a dire need of a new website. Every intelligent client at least glances at the portfolio of an agency or freelancer offering web design service in Singapore. However, one who is a shrewd businessman actually digs deep into the portfolio. In case you don’t know, here is what you should look for in the portfolio of a web designer.

Live Websites

It’s true that the design attracts the audience. However, you can reap healthy conversions only when user’s purpose is served easily and swiftly. An intelligent designer links a design with a live website. So, you can take the liberty of testing both the design and usability of the website.


Most of the web designers are generalists. Still they have a niche. While looking into the portfolio, make sure that you and the designer have a commonality – the niche.


If you have a certain style in your mind, look for the same in the portfolio. If some of the designs go with your preferred style and it appears to you that he can follow your style in the website, you can seal the deal.


It is your project and your investment. There is a whole skill set a designer requires to design a website. First of all, you should be aware of skills required to develop your website and then you should make sure that the person you are hiring has all these skills.

The best work

You are paying. So, you expect the highest level of work from the designer. The best work makes a promise. If you like his best work, make sure that the designer can live up to the promise.

Well designed portfolio

The portfolio reflects the designer’s abilities and skills. A well-designed portfolio means the designer has invested a good amount of time in its design. So, it is likely to expect that he will spend a good amount of time on the client’s project.

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