SEO is an internet marketing strategy that can help rank your websites in search engines. Ranking organically in SERP is important for any websites. Search Engine Optimization or SEO is the best way to increase your web traffic. Understanding the search engine algorithms and creating a strategy based on the same would help you to be on top for most of the target keywords. When you rank for the most searched keywords then you can increase your web traffic.
Importance of SEO
Researchers have proven that only less than 20% of internet users click beyond the first page. Regardless of your product and services your SEO can bring web traffic to your website.So, if you don’t want your page to be found in the second page or even worse, then hire a good SEO service provider to increase your web traffic and make yourself popular on web. You could contact Subraa, Digital Marketer with proven strategies in
Digital Marketing Services in Singapore.
Do you want to know the factors that decides your SEO ranking?
Here are 10 factors that can lift your SEO ranking.
1. Websites which are Secure and easily accessible
The first and foremost of our SEO factors start with having the URL. Your URL should be easily reachable by Google’s bots. Google bots should be able to crawl across your website and read your content and understand what it’s about. To help those bots you have to do the following
- Websites should be seo optimised and coded well by a professional web designer
- List all your pages with the Sitemap. You could use Sitemap generator or Yoast SEO to help you with sitemap generation
- robots.txt file can guide google to understand your site information.
2. Mobile friendly
The large number of web usage has shifted to mobile rather than desktop therefore, Google also gives priority to sites that work well on mobile phones, making it one of the top SEO ranking factors. Mobile friendly websites gain top results in SERP, if your websites are not responsive then you may not be able to gain results in SERP. You can create mobile friendly websites using two methods of designing.
Learn more about the difference between Adaptive and responsive design
3. Speed optimisation
Page speed has been one of the most important SEO factors over the years. A website which fails to load in less than 3 sec has a high bounce rate. Google gives importance to page speed, and also prioritizes ranking of websites which loads quickly.
4. Quality content
Content is the yet another most powerful factor in SEO. Yes, there are a lot of factors that enhance your site’s SEO ranking but your content plays a major role especially when it comes to SEO ranking. Google’s search algorithm relies on keywords, these are the words that the users use to search on google. They also describe your site and what it is about. This is why your content is important because it should contain the necessary keywords for google to find you. A fresh relevant content is necessary for any website. Click to learn more about the Importance of Content in Digital Marketing.
5. Content length
Ia there a fixed content length that will make my content indexed? No, however we have curated down and found out that the 10 top sites of any keywords that you use has an average length of 2000 words but that doesn’t mean that you have to write book sized content for all titles but prefer writing lengthy content.
6. User experience
Google uses its Artificial Intelligence to find out the user experience of websites it is called as RankBrain algorithm. This rankbrain monitors three factors they are click through rate, bounce time and dwell time. These factors tells google if your contents are relevant to your keywords or not and if it is useful to the users or not. This can be found by finding the amount of time users spend on your site and their click through rate on your website. If several users bounce away after entering your website then the google will think that your content is not good and thus reducing your SEO ranking.
7. Optimized images
Images are not a direct SEO influencing factor although it is very helpful to increase your site’s traffic because using effective images can attract viewers and if more people visit your site it can increase your SEO ranking. Optimizing photos on your website is the only way to add photos without affecting the SEO ranking. Here are some basic steps to optimize images on your website.
- Reduce your image file size for faster loading
- Choose a filename that helps the SEO ranking by containing keywords.
- Adding captions can greatly help the customers to find what they want.
- Give a good title
- Adding an alt tag can help the search engine to understand what the image is about.
8. Domain age
Domain is a tricky SEO factor. Matt Cutts has said that a site’s age do not play a considerable factor in influencing SEO ranking but there are several evidences that say otherwise. The top 10 sites of any keyword are at least 2-3 years old. So the older sites definitely have an advantage.
Web is built on links so naturally it plays a major role in SEO ranking. There are three types of links
- Inbound links
- Outbound links
- Internal links
Google uses inbound links to see how authoritative and relevant your content is.
10. Schema markup
Schema markup is a coded structure data that is used to make your content easily accessible for the search engines. So using this can adversely increase your SEO ranking.
The above described factors can greatly help you to lift your SEO ranking. All the above factors are like check points you can’t skip any so make sure you do everything. Though the above 10 are top SEO ranking factors, As a Digital Marketing Agency in Singapore, we have proven strategies that would help you to list your websites organically in SERP.